Our guest this week is the founder of Fabulously Driven Me, Flip Your Life community member, Dr. Yanina Gomez.
Dr. Gomez is a mother of 2 amazing children and wife to an Art enthusiast. She received her Ph.D. in Educational Psychology back in 2009. She used to work a nine-to-five, but wanted to have the freedom to be there for her family, reach out and help more people gain clarity and confidence — you know, live her life to the fullest.
She co-founded Art NXT Level with her husband, and worked as a gallerist at 33 Contemporary Gallery, that has been running for over 10 years in Chicago. This was her husband’s thing though, and so she founded her own membership community, Fabulously Driven Me. This is where she channels her passion to coach women entrepreneurs and create a mindset where it is possible to achieve the results they deserve.
Yanina’s community is still in the early development stages and we will be here to help her with strategies to grow it exponentially. Join us on the Flipped Lifestyle podcast and learn what this episode can do to help YOU too.
You Will Learn:
- Ways to increase your membership.
- How to make your community accessible.
- The power of building and maintaining your forums.
- How listening to the people’s need help you frame your offers/products.
- Plus so much more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
“Today’s can’t miss moment is taking the kids shopping up in Northern Kentucky. We took off the other day to a place called Florence. They’ve got a big double-decker carousel and I would let the kids ride that. We went in and bought the kids some new shoes. We really didn’t have a plan. We weren’t shopping for anything. We just were looking for something to, you know, kill a few hours. And, the kids were dying to get some of those glow in the dark Sketchers.”
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey, y’all! On today’s podcast, we help Yanina take her entrepreneurial coaching and support business to the next level.
Shane: Welcome to Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured it out how to make our entire living online and now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who may be new to the Flipped Lifestyle podcast, welcome. We’re so glad that you chose to listen to us today. You’ll notice very quickly that our podcast is a little different than other online business podcasts. We do not bring on gurus and people selling books and things like that. No, we bring on people from our Flip Your Life community, our actual coaching program and we give them a free consulting call and we air that live for all of you guys, so that everyone can join in and benefit from the conversation. And, we are super excited today to welcome our Flip Your Life community member. It is Dr. Yanina Gomez. Dr. Gomez, welcome to the show.
Yanina Gomez: Thank you so much, I am super excited to be here.
Jocelyn: Yes, it is great to talk to you today. We were just talking about Chicago. Yanina, she lives up close to there. We were just there not too long ago. So, we were excited to talk about that. That’s one of my favorite cities. So, let’s go ahead and tell everybody a little bit about you. About your background and about your online business.
Yanina Gomez: Oh, absolutely. I would love to, well. Let’s start with that I am a wife. I’ve been married for 19 years. So, it’s been…
Yanina Gomez: Quite a ride.
Yanina Gomez: And, my husband, he is also my partner in business. So, it’s critical to – we both work together. And, we have a son who is 14 years old and a daughter who is 11. So…
Shane: You’ve got a busy household.
Yanina Gomez: We do and they are so much fun. You know, people talk about teenagers that they are busy kids. But, you know what? I just love that stage. I just embrace it as they grow, you know? So, yes, we are the founders of the Fabulous Driven Me Community in our next level. And, back in 2009, I received my Ph.D. in Educational Psychology.
Yanina Gomez: So, I work as a school psychologist for quite a few years. And I know you guys are in education. So, I work for a school system for about 12 years. But, I knew I wasn’t going to be doing that…
Yanina Gomez: Until I retire and I’m not planning on retiring anyways but – and so, I did that for quite a while. Then, I decided to do something different. So, I taught at a local university so I taught courses in the Masters level in Psychology, and Counseling and Assessment. But, you know what? I’m one of those that… I don’t like to be told what to teach. So…
Yanina Gomez: So, I was like, “No, this is not what I’m going to do.” So, you know what, you know as life changes, you know, taste and things change. So, now I’m focusing more on helping women entrepreneurs to achieve and maintain a healthy and emotional wellness and mindset.
Yanina Gomez: And, basically just teaching women entrepreneurs to have the confidence that they need to make the right decisions that they need to grow their businesses.
Shane: Awesome. So, let…
Yanina Gomez: So, in a nutshell, that’s me.
Shane: Basically, using your psychology background to really…
Yanina Gomez: Yes.
Shane: Dive in to what’s holding like women back in their actual like entrepreneurial journey. So, let me ask you a couple of follow-ups here. So, are you totally online now…
Yanina Gomez: Yes…
Shane: Or are you doing some live coaching as well, like in person?
Yanina Gomez: Both. It’s a baby community. It just started back in February and I also do one-on-one coaching. So…
Yanina Gomez: Both, yes.
Shane: And, what role does your husband play in this? Like did you say that you guys do this together or is he doing something else right now as well?
Yanina Gomez: I’m going to talk about this community, since we have two different ones and the roles really change…
Shane: OK, gotcha.
Yanina Gomez: But, for this one, for the Fabulous Driven Me Community, I do owe all when it comes to coaching and content and…
Yanina Gomez: And, what he does is all the technicality. You know, he’s the one that does everything that is technology related…
Yanina Gomez: And marketing and that part.
Shane: I got you. Good.
Yanina Gomez: So, I’m going into that content creation.
Shane: I gotcha. Now, is this all you guys do now? Have you really stepped away from all the other jobs and things like that and you’re just focusing all your energy on this or are you doing this like part time with something else?
Yanina Gomez: I am doing – I am putting all my energy in both communities. He still is full time faculty, he’s an art professor…
Yanina Gomez: At a local community college. And so, he does the full time teaching and also the communities.
Shane: Good job. That’s awesome.
Yanina Gomez: Yeah, yeah.
Jocelyn: Well, you talked a little bit about your family and about your kids and I like how you said that you don’t dread the teenage years because I hear a lot of people say that. And, you know…
Shane: That makes me feel sick – very…
Jocelyn: Yes, a little scary.
Shane: Because it’s down the road.
Yanina Gomez: No scary thing, they’re so much fun. They are so – it’s just a lot of fun.
Jocelyn: Yeah, and it just reminds me, Shane’s steps as he loved every stage. So, that made me happy that you said that. But with that in mind, we always start with why when we talk about online business. And, what is your why? Why do you want to grow this online business that you’ve started?
Shane: Like you’ve done these other jobs, you’ve got all this education and training. Your husband is still is faculty at a educational institution like – why do you think online business is the right way to take this coaching practice?
Yanina Gomez: Yeah, there is a few things when it comes to answering that question. The first is that as I mentioned before – I’m a mother of a teen and a pre-teen. And, honestly they’re quite active when it comes to academics, sports and music. It came to a point in my career that it was all about practicing my field. And I will come home so tired. Like, I don’t want to talk about anything. I’d be talking to people all day and I wasn’t liking that. And I want my children to feel supported. And I want them to know that we are available for them. And I want them to know that it’s not about making money, but also about enjoying your life and enjoying your life as a family. So, that’s one of the reasons why or the main reason actually why we decided to do that. And, I know the thing I liked, it’s about the flexibility, with comes hand-in-hand with being able to take our kids everywhere. Because I apparently… I’m their Uber.
Shane: Except you’re not getting the paycheck at the end of the ride.
Yanina Gomez: The other day, I picked my son up and he’s like, “Oh, so – Ms. Uber, can you take me to my soccer practice?”, I’m like, “What?”
Shane: Hilarious, that’s absolutely hilarious.
Yanina Gomez: And, you know what? It’s – it is but it is and they are able to do what they want because I’m available. And to the point that we teach them that. It’s not about becoming like the most popular person in the world with your business. It’s about embracing, doing what you do, making money and making a living out of what you love to do and making a difference in the life of others while enjoying your lives together.
Shane: Yes, that’s exactly what we say. We actually just had this conversation with someone the other day. You know, we go to conferences all the time and we hang around with a lot of people who really have traded the rat race of the real world for the rat race of online business. They’re just constantly chasing more and more money and more and more fame and more and more stuff. And like, that’s not the point – that’s not our goal. Our goal is to have what we want. We want to provide our kids with the opportunities. We want to provide our kids with the ability to do those activities. Like, you know, dancing or swimming or whatever they do. But like, it’s not about the endless rat race to just make more. It’s do what you do, change the lives that you can, and make a good solid living and be content. If you really approach online business like that, like it’s not as much quitting the nine to five – we’d like to say stop living paycheck to paycheck. You might as well go work in the corporate world on Wall Street if you want to work 90 hours for the rest of your life and make as much money as possible. So, those are great why’s and I think you’re definitely coming at this from the right direction.
Yanina Gomez: Thank you. And, it’s so funny because we’re teaching our kids to be entrepreneurs as well. So, our son, he started a YouTube channel.
Shane: Good. Ours did too recently.
Yanina Gomez: So, he’s been working on that. And, then our daughter she’s into podcasting so her podcasts – she calls it, “Nadia’s Awesome Sauce Podcast”.
Shane: That’s great.
Jocelyn: Yeah, that’s awesome. That’s sweet.
Shane: That’s flipping your family tree upside down right there. Yeah.
Yanina Gomez: I know, I know. And honestly, as a woman with a Ph.D. in Psychology I don’t want to be working for someone else. I want to do what I really want to do.
Shane: And, that’s why we do it. That’s why…
Yanina Gomez: Yeah.
Shane: Online business let’s us do that, OK?
Jocelyn: All right. Well, you talked a little bit earlier about that you have some membership communities – that you’ve started a – kind of new membership community. Tell us a little bit about your online business journey so far. So, where are you at right now and how’s that going at this time.
Shane: How did your membership go? How have your first members responded and just quickly tell us like where is that at right now so we can build on that foundation.
Yanina Gomez: Well, absolutely. And, I started the Fabulously Driven Me Community at the end of February. So, it is a baby. You know, a newborn community and I have right now about nine members. But, the things is that – and I’ve heard you talking about these in previous podcasts that not all of them are paid members. So, what I did is like with the idea in mind in which, “OK, I need to have some people there before other people join in.”
Yanina Gomez: So, I gave some vouchers, free vouchers to people. And, so I have actually have three paid members.
Shane: That’s OK.
Yanina Gomez: So, it’s very, very, very small. And the problem with that free voucher is that guests are the ones who are not active at all.
Jocelyn: Of course.
Yanina Gomez: The ones that I gave a free voucher.
Yanina Gomez: And, with the community, I also have a closed Facebook community which again, when we’re talking about brainstorming what to do and what not to do, I figured that I thought because my members are so into Facebook. What I was seeing is that members were not coming into the community but they were sharing things in my Facebook closed group.
And, what I’m seeing right now is that the ladies are more active in the Facebook group versus their community.
Yanina Gomez: So, I felt that, “OK, this was probably a mistake to do this.” But, that’s where I am right now. I have a few forums. What I offer in my community is basically, we have different forums and one of them is accountability because this is for women entrepreneur.
Yanina Gomez: I have one for accountability which is something that sometimes some of us have trouble with.
Yanina Gomez: And I have one that is specifically about wellness talks in which I cover different strategies that I’m constantly developing to have women succeed and maintain an optimum mindset. So, they’re like mini-courses and each mini-course has an e-guide or e-booklet that goes along with the course.
Shane: Love it.
Yanina Gomez: So, I have at these socialization, meditation video in there. So, it’s all about teaching women strategies on how to own actually acknowledge mindset blocks and limiting beliefs. And, how to deal with them and how to clear them in a healthy way in an ongoing basis.
Shane: So, it sounds like we’ve got all the pieces in place. We’ve got the forums. Even a few members in there talking a little bit, that’s a great way to seed your community. And, we’re really now just ready to grow this community.
Yanina Gomez: Yes, yes.
Shane: So, let’s talk about that a little bit. Let’s shift over and go ahead and jump into your first question, OK?
Yanina Gomez: Well, based on the circumstances that I’ve been sharing with you, what would be the most logical step or steps to follow, to increase my membership?
Shane: Yeh, there’s a couple of things you’re going to be able to do. You know what, let’s just jump into the Facebook group right now…
Yanina Gomez: OK, sounds good…
Shane: OK? Like, you’ve already got – you have a very common problem. And this is why we don’t always recommend that people start a Facebook group with their community. Because a Facebook group number one is terrible for running a community. You can’t keep up with threads. It’s – people get in there and try to spam links and all kinds of stuff. And, also it can cannibalize the discussion in your forums.
Yanina Gomez: Yes.
Shane: I mean, inside your club where you want everybody to be…
Yanina Gomez: And, that’s what I’m seeing, exactly that.
Shane: So, there’s two things that you could really do right now I think that would help immediately. Number one, that should not be a closed group anymore. It should be open to the world. Don’t hide it…
Yanina Gomez: OK.
Shane: That Facebook group. You don’t want to get rid of it. But, just open it up, OK? Especially if there’s already women in there. Because when you open it up, it’ll start drawing people in and let them come into that free Facebook group. Now, here’s what you have to do. You have to have a line in the sand that clearly differentiates between that Facebook group and what’s happening in your community. Normally, this is done through automation. You should automate daily discussions that post like through a tool, like “Meet Edgar”, or Hoot Suite or whatever you used for that purpose. To where it’s like theme days… like Sunday is, “Sunday is Fun Day or Monday is Action Plan Day. What are you doing this week? Whatever. And, you should remove yourself from the discussion. You can hop in like maybe once a week and chime in on some things. But, you got to pull yourself out because people pay for access. That’s what people pay for in a membership. They want access to the expert. They want access to this elite community of women that are actually investing in themselves by paying money. They’ve got skin in the game. That’s why the Free members don’t talk. They have – there’s no reason to talk. They’re not losing anything for not doing it. Whereas paid members are like I paid for this, I’m going to get my value out of it. So, I’m going to be in there, I’m going to talk. I’m going to talk to Dr. Gomez and I’m going to get the help that I need. So, if you did that immediately, I think that you would see members start coming into the free group. But, all of a sudden now you’ve got something to sell to them that they can’t get there and that’s the expert advice from Dr. Gomez. What do you think Jocelyn?
Jocelyn: You know, I have kind of mixed feelings about Facebook groups. There are some people who use them and they work really well.
Jocelyn: And there are some times that they don’t work really well. It seems like in this case as far as like signing your membership goes, your group is not working very well for you right now. So, I think maybe if you…
Yanina Gomez: Yeah.
Jocelyn: Make some of these changes that possibly could help with your actual like conversation in your membership area.
Shane: And, it could drive – it gives you a way to drive people to the membership. But, right now, there’s no differentiate – you’re already in a private group. They’re already talking to you. There’s no difference in what you’re charging for. And I think that’s why you’re seeing that disconnect that people coming over. Whereas if it was just kind of guided and it was – you were kind of there, but you weren’t really there and they really – like when they ask a question if you’re not answering their questions in the free Facebook group, you say, “I answer those kind of questions in my community.” They can still talk amongst themselves. But, they’re there for the community but they’re really there to be led by the community leader which is you, OK?
Yanina Gomez: OK, wonderful.
Jocelyn: And as far as your question about, you know, how can I get more people into my membership community. I mean, there’s a lot of different ways that you can do this. And, we talk about this a lot on the podcast. There’s basically you can spend time or you can spend money.
Jocelyn: Or you can do…
Yanina Gomez: Right…
Jocelyn: A combination of the two which what I personally recommend. So, the first thing you want to do is make sure that your content on your website is bringing people into the doors. And I assume that you have a lot of content on your website, is that right?
Yanina Gomez: I do, I do.
Jocelyn: OK, so that’s good. If you have a lot of content then you probably don’t need to spend a lot of time there because you already have it. But, what you can do is you can optimize that content to make sure that people are opting in and also that they are aware of your membership and the ways that you can do that, of course, is by having opt in boxes in multiple places.
Yanina Gomez: Right.
Jocelyn: You definitely need one like on your sidebar. Have it – have some even in your content. I’ve been doing this a lot on the Elementary Librarian site. I just put like a text link inside my content. And, I’ll just say something like, “If you would like more information about this, you can sign up for my email list here.” And so, you can do that. You can also one at the end post. So, I would say the first action step I would say for you is just to make sure that your site is optimized for opt ins.
Jocelyn: Just make sure that people are aware that you have things that they can download.
Yanina Gomez: OK.
Shane: So, when they get there, they know exactly you have – they have a path to your membership. This goes back to like everybody always thinks so linear. Like how do I get these people to my membership? They’re like Jocelyn and I live in a rural area. And, you know, we were just driving around the other day. Or we were walking around in Chicago, and everywhere you go, it’s the same. If you’re trying to get to a destination, there’s always 10 roads that’ll get you there. Some roads might have better scenery. Some roads might take a little longer. Some roads might be the quickest most direct path. But, all those roads go to one place and that’s what your membership and your sales funnel should actually look like. Your membership community is the hub. That is the destination, right? Listen, some people want the interstate. They want to see an ad, they want to click on and they want to buy it because that’s exactly what they’re looking for. But, other people want to take the scenic route. They want to maybe take the side road or take the old country road or take another road to see something else along the way. And that’s what you got to use all this content you created for. You need direct ads that go directly to your sales page. But, that’s got to be the person who’s already ready to buy, they’re ready to go.
Yanina Gomez: Right, right.
Shane: Then they’ll – they’re – sometimes you need some ads that go to free content which get them in the opt in, which get them down the path to your membership. That’s the scenic route people. That’s the journey to them to get there that’s going to convince them that they made the right call onto the path they chose. So, think about your content and start building multiple roads. Don’t think so linear. Like Jocelyn said, take the time to create, you know, an organic sales funnel. Take the time to create a paid sales funnel but it’s the cold traffic. Take the time to create the fast track, to really hot traffic and then you – and then start putting those ads in those paths to get them there.
Yanina Gomez: One of the things I’ve been doing is like – because I have a blog and it’s also an audio blog. What I’ve been doing is adding downloadables on each one of them. So, they have the blog post in there. But, somewhere in between the blog post, they are buttons in there that they can download. Whatever PDF I have created for that specific blog post.
Shane: And that’s right. But that’s like – I built a house and there’s no road to get there. You’ve got to now build paths to that opt in. That – that’s what we’re saying. That’s where a lot of people do get confused in this. They’re like, “Oh, man. I’ve got an opt in for every blog post.” I’ve got all this, I’ve got all that.
Jocelyn: Which is good…
Shane: Which is good but there’s no road. That’s like building a neighborhood with no road to get there.
Jocelyn: So, just…
Shane: Now, you got to look at the road.
Jocelyn: Start thinking about, you know, if somebody searches for something in Google and they land on that one page. You have to remember that people who come to your website most likely do not see multiple pages. They see that one page that they search for. So, think of it in the mind of the person who has come into your site. If you landed on that one page, would you know what to do?
Jocelyn: Would you know what to do next? Would you know that there’s other content related to that content?
Jocelyn: You see what I mean? So, you have to think about it in that way…
Yanina Gomez: Absolutely.
Shane: It’s the path, it’s not the – your problem is not the neighborhood, your problem is the road to get there. And that…
Yanina Gomez: Right, right.
Jocelyn: Yeah, and I actually haven’t been on your site today. So, I mean, you may have some of this in place already, which should be great. But, like that is sort of the low-hanging fruit that I think you can do pretty much immediately with content that you’ve already have.
Jocelyn: It’s just a matter of putting some more links in. Maybe creating some advertisements. A lot of people don’t think about putting ads to your own content on your own website.
Shane: That’s right.
Jocelyn: You should absolutely be doing this. If you’re not doing this, that’s to everybody out there, you should be doing this like yesterday to get it done…
Shane: To go back to my road analogy, what Jocelyn just said, was like, OK like, Google is their starting point or Facebook or Twitter or wherever you run the ad. That’s the first like interstate to get them to your community, right? But, then when you into a neighborhood, there’s still a bunch of different roads you got to wind down to get there. That’s the internal paths that take people down to your membership. And, you’ve got to strategically think about this ahead of time. You can’t just – I always go back to this – it’s not – if you build it they will come. If you put this in place it will happen. It’s I built this but now I’ve got to go get the people to come here. I mean, think about when you drive down the road, billboards everywhere, right? Go to Exit 34 and turn right, you go 1.5 mile to get to McDonalds. Like that’s what you got to build now, is the infrastructure and the advertising and the direction to get people to your community.
Jocelyn: And the beautiful thing about it is that you probably already have most of this in place…
Shane: Oh, yeah, just puzzle pieces…
Jocelyn: You just need to put some of these little extra things in there. So, that’s more of an organic strategy. Now, you can also go to a paid strategy. And this is something that we’ve been working on a lot lately. I think that for you going toward women in particular…
Jocelyn: I think Pinterest is…
Jocelyn: Probably a big one for you. It probably will be.
Yanina Gomez: OK.
Jocelyn: So, I would look into promoted Pins for sure, it’s something I’m experimenting right now on Elementary Librarian – it’s a very young experiment I don’t – I don’t (have the data)…
Shane: And, we’ve got some friends now that are killing Pinterest ad, Pin the – Pin, provide a post…
Yanina Gomez: Oh, interesting.
Shane: This is like where people like share, you know, motivational quotes, especially in your – it’s what you’re doing like – it’s like quotes and or like activities they can do in the morning. And, you know, stuff that you can put in a nice meme-like format. Get people to Pin, and get people to share it. You – that’s the free content you should even promote. We actually – I’ve been experimenting with this lately I mean we’ve been getting great results. I’ve been just promoting videos we record on Facebook Live. Or, like our lifestyle, like the kids had a swim meet yesterday and Angela won her first race and I posted a video of it and it got massive traction. I’m going to boost…
Yanina Gomez: Got it. Yes.
Shane: That post to our people because I want them to see how we live. It’s not just how to make a sales funnel. Sometimes, what – you got to go after people to buy what they want. What do your people want? They want mindset, they want accountability and things like that. Those are the things you can share that aren’t necessarily a PDF and e-book in my latest course for free…
Yanina Gomez: Right, right. Yeah.
Shane: It’s just – it gets people into the fold. It gets people thinking. And, that’s that first, that’s getting in the car to go on the journey. You know?
Yanina Gomez: I love it. I love it. Yes, it makes sense.
Jocelyn: Alright, Yanina, that was a great question. Let’s go ahead and go onto our next question for you.
Yanina Gomez: This is the main challenge that I’ve been dealing with is that people don’t seem to perceive the need of my services. You know, they don’t see the correlation between having a healthy and strong mindset and making sound and wise decisions for the business that will lead to profit. So, what would you suggest to grow a membership when people do not prioritize the need that I’m offering?
Shane: You have to prioritize the need they do. Like, you just said it. You totally like – this is another common thing we hear all the time. You know, Jocelyn has that great analogy of vitamins and aspirin that we always go back to, right? And, you know, some people think that they have a vitamin. But, they really don’t, they’re just wording it incorrectly. You never communicate necessarily what you’re doing, you communicate results to sell things. Inside your membership, you communicate all the things you know they need to do to actually achieve the result. But, we don’t say, “Do this, do this, do this.” We say, “Your business is not growing, you know, women entrepreneur like you think you should, I know exactly the steps you need to take to make your online business grow and successful and to give you the balance in your life that you want.” You have to communicate results when you’re selling anything not all the cool stuff that you’ve created. And that’s a common problem that we see everybody do.
Jocelyn: Yeah, often relate this to fitness type analogies. So, because I think the – something that people easily understand. So, you know, I can tell you all day about the benefits of running, or exercise and how much better it’s going to make you feel but do you really care about that? Most people don’t. But, what do people care about? People care about losing weight…
Yanina Gomez: It’s the results.
Shane: How I lose 20 pounds.
Yanina Gomez: Yes, right. Right.
Jocelyn: So, what do you see – what do you see…
Yanina Gomez: Know the results. The good body…
Shane: You see a guy – you see a girl with like great abs, and a guy with great abs with a tape measure around their waist…
Yanina Gomez: Yes.
Shane: Or you see a before and after kind of thing…
Yanina Gomez: Yes.
Shane: So, it’s…
Yanina Gomez: Yeah
Shane: That’s just human nature. We want the – with the result. We want it quickly. We don’t necessarily want to know how to get there. We want you to grab our hand and pull us down the path. So…
Jocelyn: So, there’s nothing wrong with your offer. There’s nothing wrong with what you’re saying…
Jocelyn: And these benefits. But, what you have to do most of the time, you have to frame it in a way that people are understanding how you can solve a problem for them.
Shane: Yeah. Start with the end result.
Jocelyn: That’s what’s going to make people get their wallet out…
Shane: That’s right. Start with the end result. Like, the end result is all these things you want them to achieve in your mind. But, you’re the expert and you got to step out and have a 10,000 foot view. And you have to say, “But where did they pin the flag on that map? Now, I’m just all over this map analogy today, right now. But, like where do they want to end up and then you say, “How do you want to get there?” And they’ll tell you exactly what they want to hear and to get them to the thing that you know they need. So, that reframe your marketing to be more results-oriented and then your content and your community can be the more how-to and what they actually need to do once they get in there. But, do you see what we’re saying how you have to present this?
Yanina Gomez: It totally makes sense to me.
Shane: Think about how we market like, Jocelyn’s sales page, where all of our lesson plans say this, “Never plan a lesson again.” We don’t have to say that we’ve got the best curriculum, we don’t have to say that we’ve got this and that. It’s just you don’t have to do it anymore.
Jocelyn: Those things are nice but what do people really want? People really want their time back…
Shane: They want to go home and see their kids after school and not make lesson plans.
Yanina Gomez: Exactly.
Shane: Look at the Flipped Lifestyle. Like people – I have shown our friends who are major gurus in the industry, our sales page for Flipped Lifestyle, and for those of you who have not been there, you need to go, it’s flippedlifestyle.com/flipyourlife. But, anyway, all it is, is a testimonial video and four bullet points.
Yanina Gomez: Yes.
Shane: To tell you the results you’re going to get and it converts like crazy. So, they – people hear us and they hear the result. We’re the result. We don’t live – we don’t have nine to fives. We’re not living paycheck to paycheck and we have time with our kids. That’s what we can do for people. And that’s what they want and then we’ll show you how to do the details inside the community or on our podcast. But, people want to hear the results and that’s how – what it takes to sell things.
Yanina Gomez: Sounds great.
Jocelyn: Alright, I think we have time for one other quick question. So, what do you have for us?
Yanina Gomez: Well, you were suggesting before that I should open my Facebook page but one thing that I didn’t tell you is that I have another Facebook page that is exactly or pretty similar to what you were suggesting. So, do you think that I should just add my members to that open Facebook page and not maintain both – is that – instead of both…
Shane: Is that a page is it – are there two pages, two groups or a page in a group? What’s the difference?
Yanina Gomez: Well, I do have a business page but I have two groups. So, I open and a group for people who are not members of the community and I was hoping to use it as a marketing tool…
Shane: Oh, I see. That’s probably what you’ve done. I see what you’ve done.
Yanina Gomez: So, now I have two closed groups.
Shane: OK, sure…
Yanina Gomez: And you were suggesting to open it up…
Shane: So are you putting your members into a Facebook group and your forum? Is that what I’m hearing?
Yanina Gomez: Yes.
Shane: Don’t do that…
Yanina Gomez: And then I…
Shane: Yeah, yeah. That’s why they’re not talking in there. And that’s why you can’t serve them correctly. You do need one group. If they’re a paid member they go to the forums and then it’s your job to get them there. You have to be emailing your members, you have to be letting them know what’s going on in the community. If there’s a really good post that you’ve started, you have to send them messages like, you know, with – I email – I often email our members two and three times a week. If we have something going on, like last week, we started the book club in the forum. I emailed everybody about that. We’re getting ready to do a mastermind…
Yanina Gomez: I got that email.
Shane: Exactly. It is your job to lead your community and it’s your job to go get the people and get them into your forums. And, you do that by starting discussions and then notifying your members that there is a discussion in the forum. When your members email you – I email – here’s I have a text expander set up as any member that sends me a private email I send them a message immediately that says, “This is a great question. And it will be really good to answer inside the forums. If it’s sensitive in nature, please send me a private message inside the forums. Don’t do it on my email address.”
Yanina Gomez: That’s right.
Shane: Like everything we do is designed to create boundaries and say, “You have to go to the forum to talk to me and Jocelyn because that’s where the access is.” So, people learn over time to do that. And, once momentum builds they’ll do it anyway. But, you need to get rid of that private group for the members and say, “Guys, we have to go to the forums.” And, you need to open it up completely, the free group, so that women can come into and have a – that’s their starting point on the road into your membership, OK?
Yanina Gomez: Wonderful, makes sense.
Shane: And then you’ve got – and you got to remove yourself. I cannot stress that enough to everybody listening. If you’re giving away the milk, they’re never going to buy the cow. That’s just the way it is. So, like – you can guide them, you can lead them, you can give them some parts of it. But, you can’t be answering all the questions in there or they’ll never – there’s no reason for them to ever join. OK?
Yanina Gomez: It makes total sense. Thank you.
Jocelyn: Alright, we are just about out of time for today. But, Yanina what a great call, great questions today. We appreciate you being on the show so much. Before we go, we always ask all of our clients on our calls what is one thing based on what we talked about today that you plan to do say in the next 24 to 48 hours based on our conversation?
Yanina Gomez: You know what? I think what I’m going to start is I’m going to create a road map to access my community. What you were sharing with me – create that roadmap, that makes sense. I think I’m going to be working on that.
Yanina Gomez: And then, I’m going to be opening a Pinterest account.
Shane: That’s awesome. Yeah.
Jocelyn: Yes, for sure. I think that you’ll find that you’ll have a lot of people here interested in that.
Shane: For sure. And, some low-hanging fruit, too is like once we get that roadmap design, we need to fix these groups to where there’s not a log jam into your community well you know about that.
Yanina Gomez: Yes…
Shane: What I want you to do is, I want you to go post your action plan with those things in the Flip Your Life forums. But then, I want you to start individual threads for each of those things we talked about today so that we can flesh – we can help you flesh out the roadmap, we can help you with what to do with the Facebook groups. And, we can start a thread about Pinterest. We’ve got a couple of Pinterest experts in the community. Go ahead and start individual posts for those so that we can help and hold you accountable. OK?
Yanina Gomez: Sounds like a plan.
Shane: Well, Dr. Gomez, you got a lot of great things going and I have…
Yanina Gomez: Thank you.
Shane: No doubt, because you are a very active member of the community. You’ve taken a lot of action, open the doors, and all we got to do is get the paths correct and we will take your membership to the next level and make it what you want it to be, OK? Thanks again for coming on the show and we will see you in the forums.
Yanina Gomez: Thank you for having me again.
Shane: What a great call, one of our Flipped Your Life community members. We’d love to have you in our Flipped Your Life community as well. If you’d like to become a member of the Flipped Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business, too.
Jocelyn: Alright, next we are going to move into the can’t miss moment segment of our show and these are moments that we were able to experience that we might have missed if we were working at 9 to 5 jobs, still.
Shane: Today’s can’t miss moment is taking the kids shopping up in Northern Kentucky. We took off the other day to a place called Florence. It’s actually kind of famous around here because they got a big old water tower sitting around on the interstate that says, “Florence, y’all”. So, yes, everyone in Kentucky says, “Y’all” not just us. And, we took them up there because they’ve got a good mall. The Florence mall and just took the kids in there. They’ve got a big double-decker carousel and I would let the kids ride that. We went in and bought the kids some new shoes. We really didn’t have a plan. We weren’t shopping for anything. We just were looking for something to, you know, kill a few hours. And, the kids were dying to get some of those glow in the dark Skechers.
Jocelyn: No, our kids love Skechers. I’m not sure how much money Skechers spends on advertising that it has to be like millions…
Shane: Yes, they’re targeting the kids correctly because their commercials are always on like the YouTube videos and stuff like that that our kids watch. And, you know, they’ve been dying for these shoes. So, we went in. You know, we just let them pick whichever ones, what they wanted. Didn’t even look at the price tags. We just said which, you know, pick your shoes. The ones that you’ll want we’ll get them. And they were just so happy, they’ve been bouncing around in their little glow in the dark shoes now for days on end. And they just love that. And, it was cool to be able to just take off and not be so budget conscious when we were shopping. And just kind of getting the kids what they want.
Jocelyn: Back when we were still teachers, we did buy the kids shoes and things like that. But, really just kind of on a as needed basis. I mean really neither one of the kids really needed shoes. But, it’s just something that they’ve been asking for, for a long time. And, you know, we don’t buy them everything that they want certainly. But, we thought, you know, they’re asking for Skechers. We don’t really have a Skechers store. So, we were able to just try them on. And, they got to pick ones that they really wanted.
Shane: Before we close every show, I’d like to read a verse from the Bible. Today’s bible verse comes from the book of Joshua 1:9 and the Bible says, “Be strong and courageous. Do not be terrified. Do not be discouraged.” You know, this applies to online business because it’s a rollercoaster of ups and downs. But, just keep working hard. Be strong and courageous. Don’t get discouraged. And, keep pushing until you make your online dreams a reality. That’s all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action. Do whatever it takes to flip your life.