Want to learn more on how to launch and grow a successful podcast?
Listening in on today’s episode might give you ideas as we help our guest growing his podcast to build his online business, and a lot more!
What’s going on everybody? This week’s episode, we present retired US Coast Guard and Flip Your Life community member, Ed Auzenbergs.
Ed has been in the service for 29 years before retiring in 2013.
He has 2 children who are in college, one is a junior at the US Coast Guard Academy, and the other is an incoming freshman at the US Naval Academy. He and his wife, Susan, now have an empty nest at the ripe age of 50. They figured it’s about time to go traveling and still have the freedom to bug their kids.
After ample research, he took a calculated risk and founded CommutaVie, a website that aims to provide structure and support for people suffering Type 2 Diabetes. He also has a podcast called, “TransformationCast,” and he will be on air with us to discuss how to invite influencers onto his show.
We will also be talking about our take in building your own team to back you up in your online business journey.
You’re going to be in for a whole lot of great advice, so tune in and take note of what today’s episode can do for your online business.
You will learn:
- How to get influencers onto your podcast/show.
- How small influencers lead you to bigger influencers.
- Strategies on how to build your own team.
- Tips on how to hire the right contractor.
- And a whole lot more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
“Our can’t miss moment this week is a trip down memory lane. We were stumbling across this and thought it was absolutely hilarious what I wrote to her on Valentine’s day in 2001. I wanted to read it to you on air just so you guys can get a laugh with us. So, I’ve drawn a picture of a bee on the front and it said, “Will you bee my Valentine?” This is straight up handwritten – hand drawn kind of old school card and the inside of it said, “Someday I will have lots of money to buy you really neat gifts and even a real card. But right now, I am so poor that I have to be creative. I hope you like your Valentine’s day card. I love you, Shane.” So, we thought it was so funny, looking back. We were so broke back in the day.”
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all on today’s podcast, we help Ed take his health care community to the next level.
Shane: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? Alright, let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. If you’re new to the show welcome, we’re so glad that you tuned in. Our podcast, you will notice immediately, it’s a little bit different… we don’t bring on gurus or people promoting their latest book or product. No, we bring on real members of our Flip Your Life coaching community. Real people out there, in the real world trying to start a business online or trying to take it to the next level. We answer their questions on air to help them get to the next level and then we let everybody listen in so that everyone can benefit from the discussion. We’re super excited to have our guest today. Flip Your Life community member, Ed Auzenbergs, I’ve been practicing that one. Ed, welcome to the show man!
Ed: Thanks Shane, thanks Jocelyn. Really excited to be here!
Jocelyn: Alright. Awesome! We’re happy to have you here today. When we talk to our guests, we’d like to know first of all, a little bit about you. Your background and what are you doing online?
Ed: So, I’m married for 27 years to my wife, Susan. We have 2 phenomenal kids. Gabrielle is a junior in college, she’s attending the US Coast Guard Academy, which is where I went to school. Nathaniel is entering as a freshman or a plebe at the US Naval Academy next week. So, we got an empty nest coming up in July here and another busy full time job at a medical device company near Boston. Also, Susan and I turned 50 this year, so I call it half time.
Shane: That is an awesome perspective on that!
Jocelyn: Alright, Ed, another thing we’d like to ask at the beginning of our show is, “WHY?” We’d like to start with why in everything that we do. So, tell us why do you want to flip your life with online business?
Ed: Yeah. I’ve been thinking about that, especially since 2013 it’s almost 3 years ago I retired from the Coast Guard after 29 years. In the last 14 of those years, I was a part time reservist and I’ve always had the entrepreneurial kind of bug but I was waiting for the right opportunity. So, I feel like with this online business, online education and support, we’ve definitely found it and especially nowadays with mentors like the both of you, the risk profile is right, because I definitely didn’t want to put our mortgage at risk in things like that. Bottomline, I wanna work and travel with my wife, and keep bugging our kids by visiting them wherever their adventures take them.
Shane: That is awesome! That is a great why. It’s so funny, we have so many different people in the Flip Your Life community, you said you’ve got your kids are kinda going off and you wanna follow them. We’ve got people come on the show with a newborn baby and they’re wanting to spend more time with them. It’s just amazing how in the world we live in today, online business can make all that stuff possible.
Shane: Ed, you’ve mentioned something about a medical device company, let’s get back to your online business now and talk about what you’re doing online. What you’re gonna try to build online to give you that lifestyle where you can go bug your kids and you and your wife can travel and things like that. What are you doing online now? Where are you at in your journey? Do you have anything for sale or are you just starting out? Let our listeners know what’s going on with your online business.
Ed: Yeah. Sure! I chose Type 2 Diabetes as a niche to focus on because I work in a company where we take care of people who have kidney failure and need kidney dialysis. So, half of our patients came through the diabetes disease pain, believe it or not there’s 39 million people today with type 2 diabetes and a thousand per week in the US start kidney dialysis because their kidneys fail, and a thousand per week get lower limb amputations.
Ed: To be able to have an impact would have us a lot of feeling of doing something meaningful. We’re at the start of this business. We’re pretty much in the first month of traffic building, but have put together the foundation of getting the website and getting the podcast ready. Our first products would be a 7 day road map to get on the right track and then a 21 day program with bonus content. We’ve got a blog and a homepage, at commutavie.com which translates to transformation and life. It’s spelled C O M M U T A V I E.
Ed: And I recently started a podcast called, “TransformationCast” and we’ve got 3 episodes and of course, we’d be growing that up in the next couple of months. In the Summer, we’ll invite new members into our membership site with a Zen For All Forum. So, as I’ve mentioned before, we’re in the first month of traffic building and outreach. I do not have type 2 diabetes but some of our family members do.
Shane: Right and you have chops because you’ve worked in this industry. You’re an expert enough in this, because you’ve worked in a company that you’ve seen this from the inside-out. This Transformation Cast, all of this revolved around the type 2 diabetes, right?
Ed: Correct and the way I see it, we’re not doctors, so we can’t prescribe. We will make sure that we make that clear in all of our content and context and audio, etc. But I believe that we can help people to structure their day to create time to thrive and prioritize some things. We want to reduce the stress while following a management plan that is prescribed and approved by their doctor.
Shane: So, this is more about dealing with the fact that you’ve got diabetes. This is like a support community for these people like, “Hey! You’re on medicine.” or “Hey! You’re starting dialysis.” “Come together with a bunch of people who know what they’re talking about, who’ve been there, who’ve done that, who’ve seen it from the medical side, who’ve seen it from those who’ve actually got type 2 diabetes.” This is more of transforming your life to where you aren’t, “Oh my gosh! I’ve got diabetes.” It’s more of I’ve got this and I’m going to deal with this, and still have a go at life. Basically.
Ed: Exactly. We’ve found a number of folks who are thriving despite having type 2 (diabetes), so we’re helping folks who are overwhelmed or confused with all the information out there, simplify it for them, get them in touch with folks who are thriving and get them in touch with a certified diabetes educator and dieticians and doctors who are online.
Shane: A lot of times in any medical problem, that is lacking, that is the part that lacks. You can go to an expert. You can get medicine. You can get the surgery. You can get whatever you need, but then you still have to go home by yourself. You know? And it’s awesome that you’ll be, not only providing expertise and something where you’ve been in the industry, but you’re gonna create that community. That’s kinda like what Flip Your Life is in a lot of ways.
Shane: Everybody’s in a different spot. Jocelyn and I are always in there, telling people what to do next, but really it’s just, “Man! I am not alone! I’ve got somewhere to go and there’s people there for me, and if I need something I can at least ask, or vent or figure out what to do next.” I think you’re doing something like that with this niche.
Ed: Yeah, the parallel is we’ve got a goal, we’ve got a result that we’re after and it’s not exactly like Flipped Lifestyle, but it’s a big goal and it requires transformation and mindset.
Shane: Cool. Awesome stuff!
Jocelyn: Definitely. Alright, let’s jump in to your question. What are you struggling with right now? What is the biggest obstacle that you’re trying to overcome to move this thing forward?
Ed: Yes, I mentioned I’m just starting with outreach and pretty much in terms of my career, I’m just starting to sell something for the first time after being in the safe corporation or safe military empire. I’ve been trying to individually promote and sell, it’s a challenge that I relish because I know it’s gonna take us to the next level in terms of our own individual lives. One of my first question is, I’d like to hear your thoughts about the perspective of an Influencer, when I contact him or her and ask them to join me at a new podcast or whatever. I’m eager to help the community by procreating some valuable content, but I’m wondering how I’m going to say that in cold email. I mean, sometimes, I want to join them in a list but not every time.
Shane: Yeah. I think that the main things is you’ve just have to ask. Don’t over think it, because in a lot of ways it will be a numbers game. You’re going to build smaller influencers to get the bigger influencers, you know what I mean? So, put yourselves in situations where you can meet people publicly. That’s how Jocelyn and I got to be with so many influencers and on their podcasts, do all these different shows, Forbs articles and things like that. Because we leave the comfort of our house, we go to where the influencers are and we hang out with them. We put ourselves in conferences, we try to find small private gatherings where we know that we can even buy our way in — these high end masterminds — people would be like, I can’t believe anyone would spend 3,000 to 4,000 dollars to go to a live event. We’ve done that, over and over again, because it puts you in with other people. Speaking engagements, if you can go speak somewhere, the biggest advantage of speaking about this topic in a conference or anything else, would be you’re backstage with the other speakers. Guess where the influencers are? A lot of times they’re on stage. I think it’s a numbers game and you’ve got to just say, “I’m just gonna go out and ask and not overthink this first.” and then those things will come in. How do you think that he should approach this Jocelyn?
Jocelyn: I think with the cold email strategy, certainly you can do that. It’s not gonna be as effective as if you go and meet these people in person, but if you’re going that route I think that it’s important that you look to know what’s in it for them. How you’re going to benefit them? What benefit the relationship has to them, because these people probably get a lot of requests. We certainly get a lot of requests to do this or to do that. Having a lot of people so far, it’s gonna be a little bit hard to do that. So, I would recommend maybe try to find someone that you do have a personal relationship with. Try to get them involved and then you can go to other people and say, “Hey! Look these people were on my podcast. Would you be interested?” I know that that works for us, we’ve had somebody email us and say we had this influencer recently on our show, would you also like to be on our show?
Jocelyn: I gave it a second thought because of that.
Shane: It’s kind of like a domino effect whenever you’re trying to grow a brand. Listen, that is part of the game. You’ve got to run with the big dogs. You’ve got to figure out how to get into the right circles. The biggest point is just start asking, don’t turn anybody down, find everybody. There’s other people that are just ahead of you that would love the opportunity to be on a new podcast, just to get their name out there and then that will put you up with the other people as well.
Ed: So, I’ve got 3 episodes now. Just keep doing what I’m doing, because the first 3 were Gabriel from Australia, and Aly from Houston and Kevin from my town where he and I coached together, that kinda blended good.
Shane: Listen. When I started my first podcast, we first started doing this… I started a podcast for football coaches, because there was only one or two out there and it took off really well — this is no lie — my first episode was me by myself, the second episode was with a buddy of mine who coached 8 year olds in football down the street in the Youth League, and then I got a high school coach. Then all of a sudden I got a guy named, John Welbourn, — I think is his name — he’s one of the biggest NFL guys / Crossfit guys on the planet, and then I got Hal Mumme, and I started getting all these famous coaches on my podcast and it just spiraled out of control. It went from the Youth guy that I sat in church with at Sunday School to Hal Mumme, a legend of the game, within 3 months. So, just keep building it brick by brick and don’t be in a hurry. Eventually, you’re going to hit one domino that’s going to topple everybody else, that will get you into the influencer circle.
Jocelyn: And when you do start getting those bigger names onto your podcast, ask them who might you recommend to them on podcasts of the future and they might be able to help you to get to know other people in that space. So, there are definitely a lot of different strategies that you can use, but the one I think is the most impactful, is if you can meet people in person.
Shane: That’s was a great question, I think that’s the first time we really address how to contact influencers on the show, so I’m really glad you asked that. I think a lot of people are gonna get a lot of benefit out of that question. Let’s go on, we’ve got some time here, let’s jump into your second question, Ed.
Ed: Sure. So, this one is about building a team. I’m a good planner and I’m not afraid to invest in scaling for growth, I’d like to build a team of 2 or 3 content creators and virtual assistants. What should I keep in mind so I do that effectively and efficiently? I don’t want to burn through cash without a good return.
Shane: Yeah. The biggest thing we do when we hire people, and we’ve had a couple of different goes at this. We’ve been building teams now for quite a while.
Jocelyn: Some more successful.
Shane: Some more successful than others. We definitely hired the wrong people at times, we’ve failed this miserably, so we’re gonna pass it on to you and we’ve also succeeded. Recently, our team is just on all cylinders clicking. It’s because of all the lessons we’ve learned. I think the biggest thing is you’ve got to hire — especially virtual assistants — you wanna get people on ability and add it to, not necessarily to the exact skill set. You want people to have the skills for the job, but we’ve learned more and more, that as you hire people it’s more you’re giving them multiple tasks than you’re creating a job description. We all get lost in the corporate world and the real world. I have a secretary that answers the phone, this person does this and does this. I have a marketing guy who is our marketing coordinator. Well, we have people on our content team… one person does the audiovisuals and edits things, and the other person is the writer or the transcriber, right? But then they go back and they check each other. So, they’re taking on editing roles. We were going to hire one person for social media, but then we learned that, “Wait a minute! The video person is already dealing with YouTube, let’s just get that person go and share videos on Facebook and do that kind of sharing, and then this other person can do our text sharing and tweets like that for our podcast.” We’re starting to figure out that if you start hiring good people first, then you can give them the tasks as you go. The second thing I learned the hard way about hiring, is there’s a really bad thing about building a team with single point sensitivity. You’ve gotta have redundancy in case somebody goes down, someone’s sick, you’ve got to have multiple people who can do the same job or at least train somebody up real quick if you need to replace somebody. We’ve had an employee and she left to go to another job, and it left us in a horrific bind, because she was basically doing everything for us and at that point we we’re like, never again. So, now we hire and create redundancy. We have 2 or 3 people, who knows the basics to do each job. So they can jump in if somebody fails. If you hire people, hire a back up as fast as possible and always be training… doubling up your training so you’re not in that single point sensitivity situation.
Ed: Yeah, that makes a lot of sense. Thank you.
Jocelyn: Also, the most important thing for me is system and procedures. You’ve got to have 100% rock solid systems and procedures in place. When you hire someone, get them to make a procedure for everything. We, basically, have a procedure manual for every business and our household stuff. So, if somebody quits or if something happens, we have a way to train someone easily and quickly. The way that I do this most of the time, is with videos, so I do a lot of screen capture videos, showing my assistants what to do. With that video they create a document to go into the procedures manual.
Shane: Which is basically a bulleted list or a checklist.
Jocelyn: and that’s there forever. So, if there’s ever a question we have a library of videos that they can go back and watch so I don’t have to constantly answer the same questions over and over.
Shane: We treat every task in our life now, Ed, like an airplane. The pilot when he lands and do a take off, he does a checklist every time. He knows how to fly a plane, but he has to do his checklist down — we have that for everything. We have a personal assistant at home now, who does all our housekeeping, grocery shopping, takes care of the cars and makes our appointments – stuff like that. We have this huge book, I’m looking at it right now, everything inside our house and the drawers we labeled it while training this person, God forbid and something happened, and that person left… our single point sensitivity is protected because we could bring someone in and within 24 hours they would know how to do everything, because it’s in a book, it’s a daily task list. If they can’t figure out they can check the drawer and it would say, “Underwear goes here.” We have everything in place to protect us and just retrain, if you hire good people and you hand them good checklists you can just roll forward in your business.
Ed: That makes a ton of sense.
Shane: So going to your team building, #1 it’s always about good people — not necessarily the most qualified — and then hardcore procedures to get things done. Another thing that we’ve learned lately is, you’ve got to trust people when you’re building a team for online business. Half of our team is in Manila, Philippines; we’re not able to watch them and go check on them and do those things. So a lot of times I just tell them the result that I want and I say, “You guys figure out how to do it, but make a video and make me a checklist so that we know how it’s done.” I don’t create all the checklists for our people, we put that responsibility on them. We trust them to do it. If they get 80-90% what I would have done myself, I’m cool with that, we can improve as we go. Trust people without micromanaging them. There’s no reason to build a team, if you spend all your time managing the team.
Ed: Yeah, trusting them and helping them build their own SOPs, that helps you and them.
Shane: For sure.
Ed: Because feeling trusted just increases loyalty and everything.
Shane: And motivation. It’s a much better way to do it. The biggest mistake at first was we told them what to do in everything and they’ll go at it like robots, that was wrong. The best way to do it is, “This is the result I want, let’s work together to figure out the best way to get there.” The best way to get there maybe, “Shane and Jocelyn, get out of the way and let us do it.” The kids are starting a YouTube channel, Isaac and Anna, I’ve literally done nothing on it. I just said, “Guys, this is what I want it to look like, figure it out.” It’s been awesome!
Ed: It’s so cool.
Shane: Alright Ed, we have time for one more quick question to get in the end of the show.
Ed: Alright, sounds good. So, my last question is reliable contract help. You talked about your actual team of assistant, but I made a couple bad choices with contractors. I tried to use forums and membership sites to get referrals, the work is sometimes better and other times are not. What do I keep in mind to be able to find great help?
Jocelyn: First of all, I would recommend if you were looking for a helper or something like that, just have a budget in mind. Don’t try to choose the cheapest person, we’ve done that before and it doesn’t really even work that well. I would say rather than putting up a job listing and have people respond to it, look into their profile instead. Look for specific key roles. Like if you have a forum software and you’re using BB press, well search for BB press. Get people who are experts in that particular thing that you’re looking for. Look for people who do specific things. Go over with them at the beginning what your expectations are. I had one recently where we were redesigning a page on the website and the person redesigned it for us but then they wanted to come back and charge us extra because we asked for 2 or 3 changes. They were very minor changes, I thought that it should have been included in the original price, and then the person did the changes and then they were asking for more money. So, make sure to go over all your expectations with them, what is included and what is not included. Make sure that everyone’s on the same page on that, that’s my best advice for you.
Shane: Also, do some of the jobs first before you hire anybody for a big job. That’s something that I see a lot of people make a mistake of. They’ll go out and say, “I want a completely new website.” and then hire someone and they’ll pay them upfront for everything to get the results, what should have happened was maybe, “Hey! Could you create a sales page? And do a mock up for me in PDF and pay you 100 bucks for that.” You’d rather see the $100 dollar for that mock up than pay $500 for terrible work.
Ed: Like a pilot version to make sure they get it.
Shane: One time I was gonna make a plugin for Buddypress, so I got 3 developers to make me a very simple stripped down version of what I wanted and just let me install it and see if it worked, right? Before I went in and say, “I want this, this and this.” I let them all do it. I paid them what their fees were. It was a very minor job, it was like a day of coding, but then I looked at the best one and I said, “This is the guy I want.” Analyze and get a feel for it before you put down all the money. Also, never ever pay in full. There’s a big difference between contractors and other people. There are some who want to be paid upfront because they deserve it, well no, they deserve to be paid half because I also deserve the right to be able to get out of this if I don’t want it.
Jocelyn: It depends on what kind of job it is. If it’s for a $100 or less then you can pay upfront. But if you’re doing a really large job, I had been burned with this before, do NOT pay it in full and upfront. If someone insists in that, find a different contractor, because there’s no reason to pay for a full amount if it’s more than $500 or more.
Shane: Milestones are important, because it keeps everybody go forward. They lose the urgency if they get all your money.
Ed: You also lose the balance in commitment. It’s being set up for more long term revenue down the road.
Jocelyn: For sure, it’s really a win-win. Like I said, people who want to do business with you will be willing to do that. So, we got to wrap this up, we’re about out of time for today, but before we go we always ask our guests what is the one thing that you will work on, say in the next 24-48 hours based on what we talked about today?
Ed: I will look for and sign up for 2 live events to help with the influencers side of things. So, thanks for that advice.
Shane: Awesome and make sure to put that in the action forum, I will get in there and help you take action on that and hold you accountable, okay brother?
Ed: Will do, thank you.
Shane: Alright, Ed. Thanks for being on the show today.
Ed: Thanks guys, really appreciate your time and support. I look forward to some no sugar guidance going forward.
Shane: You will get it brother! I’ll see you in the forums.
Ed: Okay. Thanks!
Shane: What a great call from one of our Flip Your Life community members, we’d love to have you in our Flip Your Life community as well. If you want to be a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business too.
Jocelyn: Alright. Next we are going to move into the can’t miss moment segment of our show and these are moments that we were able to experience that we might have missed if we were working at nine-to-five jobs still.
Shane: This week’s can’t miss moments is actually a little trip down memory lane for us. One of the things that we have a lot more of now that we have because of online business is time. We have time to do things that we never did before one of those things is just kinda reminisce. We’ve got time to kinda just stop and smell the roses. Maybe look back at old pictures, just old videos, anything from the past when life was such a rush working in our normal jobs, we never had time to just sit and do that. We just threw all of our keepsakes in a box, now we have the time to do that. So, Jocelyn got a new filing cabinet for our office. Like all of our things that were lying around in piles, we’ve been going through that and we stumbled across a love letter. Is this what you would call it, Jocelyn?
Jocelyn: Oh, yeah. If you know us very well, if you’re listening in for very long, we’re not the very romantic sorts.
Shane: We’ve got a lot of NO-mance instead of lots of romance.
Jocelyn: But back in ‘99 when you wrote this, maybe things were different.
Shane: Back in our college days when I was trying to woo Jocelyn off of her feet, I read her love letters. Probably out of necessity because I couldn’t even afford getting a greeting card. So, I actually… we were stumbling across this and thought it was absolutely hilarious what I wrote to her on Valentine’s day in 2001. I wanted to read it to you on air just so you guys can get a laugh with us. So, I’ve drawn a picture of a bee on the front and it said, “Will you bee my Valentine?” This is straight up handwritten – handdrawn kind of old school card and the inside of it said, “Someday I will have lots of money to buy you really neat gifts and even a real card. But right now, I am so poor that I have to be creative. I hope you like your Valentine’s day card. I love you, Shane.” So, we thought it was so funny, looking back. We were so broke back in the day.
Jocelyn: This was in 2001.
Shane: This was 2001 and we were handwriting. We had romance all the way up to 2001.
Jocelyn: That’s pretty impressive actually.
Shane: It is pretty impressive actually and then we got married. Now, NO-mance… meh, romance, who needs it. But this card reminded us kind of where we had been and where we are now, puts these things in perspective where we had gotten to.
Jocelyn: I don’t know if we buy a lot of gifts and cards now, but for those of you who know about the Love Languages, there’s a book out there. It’s called the “5 Love Languages,” and one of them is gifts. Gifts is the lowest on our love languages, both of us.
Shane: So, we don’t but a lot of gifts but we could if we wanted to. That’s kinda the difference now is. We’ve been talking a lot about lately when Jocelyn and I got married, we bought the cheapest rings we could find and it was just like something to put on our fingers basically for a few hundred dollars. Jocelyn actually has been talking about upgrading our rings, so I’m not walking around with a $30 silver ring I got off Ebay and she’s not going out with her couple hundred dollar engagement ring that we picked up in the day. It’s just cool now when we see we were hand drawn cards, and now talking about upgrading to the actual diamond rings instead of… not.
Jocelyn: Well, we have diamonds, it’s just some of them are missing.
Shane: They’ve fallen off or broken. So, that’s our can’t miss moment this week. Just a trip down memory lane. Being able to stop and smell the roses a little bit and thought you guys would get a kick out of the love letter I wrote for Jocelyn. Before we go, we like to close every one of our shows with a verse from the Bible. Today’s verse comes from Proverbs 10:2, and the Bible says, “Tainted wealth has no lasting value.” Keep that in mind while you’re building online business guys, always treat every customer with honesty and fairness. That’s all the time we have for this week, as always guys, thanks for listening to the Flipped Lifestyle podcast. Until next time, get out there. Take action. Do whatever it takes to flip your life. We’ll see you then.