Wouldn’t it be awesome to have your online business questions answered too?
If you’re not a Flip Your Life member yet where you can ask Shane and Jocelyn directly, you can listen in on this live member Q&A session (which they do twice a month for their community), and pick up some valuable advice on online business.
Time Stamp | Member | Question |
0:05:14 | Svetlana I. | Hello! I wanted to ask your opinion about my lead magnets. I came up with three lead magnets and plan to choose one from the list below and record the training video or write an ebook. Which one do you like better? I feel option 1 and 2 provide a lot of value even for a paid content.1. Questions to ask during the first three dates to see if you could be a good match to find your dream husband in short time. 2. Ice breakers and questions to ask during the first date to find your dream husband in short time. 3. Tips on clearing your mind and lifting your spirit to find your dream husband in short time. Thanks! |
0:08:29 | Jennifer H. | Hi Shane and Jocelyn! I have a question about my lead magnet and opt-in sequence. Currently, the lead magnet is a set of 6 short science videos about one topic, which would be equivalent to one lesson plan. I’m wondering if six videos is too much information for them to process in the first email. Should I give them just the first video as the lead magnet, and then divide the rest into two follow-up emails?Also, for the WOW bonus, they’re getting 4 sets of video lessons (4 topics; each has 6 short videos). Should I give away this much? Or change it to one set of video lessons about one topic (which would be 6 short videos)? |
0:12:38 | Kathy M. | Not really a question but just need some encouragement. I have 7 more school days till summer! Yippee! Feeling majoring burnt out. My plan in June is to revamp my old Back to School webinar and create a new webinar that I will be rotating in July/August/Sept for my big summer and back to school push, all while trying to continue to blog post and grow my email list. Teaching has got me feeling like I’m burning the candle at both ends…thanks for the call and virtual high fives! ? |
0:16:28 | Luke R. | Hey S&J, I could use some general advice on running cold ads to high school teachers – I ran a few on Facebook to an audience of about 4,000 teachers and had very poor results; low relevance scores and only 4 or 5 emails from each ad. Can you share some general strategies for reaching the teacher market? |
0:20:47 | Danae F. | Hello!!! Please help me figure out how to start! I really want to teach parents how to use audio books and read alouds to make parenting easier and why how books trump technology. I want to teach them how using the right books can help make parenting easier because of bonding, character building, and getting to tackle important issues with their child through fiction. Is this even a good idea? I am struggling with the pain point and if people are searching for a solution. I am thinking the symptoms are disconnection, feeling too busy, feeling like you are failing as a parent, using screens to keep kids busy, etc. Can you help me get see a direction to go with this? All over the place. |
0:25:48 | Jen K. | What are your thoughts on sharing slides and transcripts of your courses? I know you do it. Here’s my issue: I highly suspect that people have taken my materials and re purposed them for courses they create. I do ultimately want to create curriculum that I sell to birth professionals, but until then, I’m torn between giving my members everything and protecting my work product. |
0:31:11 | Gena L. | Shane can you talk about your courses, they seem so professional and I seem to have lots of Ummms in mine. Do you have a process you use to make them flow. I feel like I re-record and re-record. |
0:36:55 | Monte B. | I write book chapters and post them on my WordPress site (new one every 2-3 weeks). I’ve been posting them as blog posts.
QUESTION: Should I change the book chapters to WordPress “pages” and use the blog posts for smaller, more frequently added content (like answering submitted questions)? What does Google think about this? |
0:38:57 | Carla W. | My question today is about free Facebook content and lead magnets. I do understand the aspirin and vitamin analogy but I’m still struggling with what to giveaway in social media, and lead magnets, what to give away in e-mail and what to hold for paying customers only for my particular industry. I get more diet related questions from people than anything, yet the workouts/personal training are what I consider the core of my memberships. |
0:47:49 | Ben H. | When selecting a brand name, what do you need to do to best avoid infringement? I saw my top name choice was already registered as a trademark. |
0:50:20 | Eva K. | Hey Shane and Jocelyn! I feel like I need some direction as to what my next steps should be with my membership. I did a beta launch in December and a full launch in January and currently have about 40 members. I’m SO happy that I made $1800 this month just from my membership ($200 more than last month) AND we went on a family vacation for a week to Miami and Disney World, where I couldn’t do any 1-on-1 consulting. So it was SO nice having this extra income.I’ve gotten such a great taste of what it’s like to have this relatively passive income coming in, so now I REALLY want to grow this. I know there is SO much I can be doing in so many different areas to grow my business, but I’m not sure what to prioritize.
Right now I have a fairly big organic audience- an email list of 1700 and a very active free Facebook group of 4800, Facebook page of 3000 and an Instagram following of 800. I should mention that I have done NO paid advertising- all my members have come into my program organically. I’ve been doing monthly $1 trials with a webinar on Facebook live, I email my list every week, I go on Facebook Live to answer someone’s question every week. I create a blog post around that FB Live video and upload it to my website every week. I’m also trying my best to optimize the homepage on my website for opt-ins as I get about 1200 visits to my website every month. I guess I just want to know- am I on the right track? Is there something else I should be doing in terms of my organic traffic? Should I prioritize Facebook ads as well? |
0:53:30 | Jennifer D. | Can you talk about how I should think about YouTube for: YouTube Lives, my Launch Webinar (embedded into a LeadPage), monthly Member Calls. Do I used the same channel profile for all of those? For YouTube Lives, do I use a “reusable stream key” link, so I can use the same one each time? Do you use an encoder? |
0:56:24 | Jaqui S. | I’m getting ready to start my membership July 1st. I’ll be opening it to my list next month making a limited number of places available as “Founding Members”. I’ll be mostly creating my Planning and Productivity course as I go with them. What insights or advice would you give to successfully launching a BETA course, as well as working with and supporting founding members? And is there a sweet spot with how many members it’s good to begin with? |
0:58:30 | Tsippi G. | I sell clothing for nursing moms. Problem is they nurse for max a year and then I always need new customers. How can I retain my customers past the nursing stage? What can I offer them? They are VERY loyal to the brand. Thanks! |
1:01:15 | Karim M. | The more I go deeper into the home school market I noticed the Spanish market is starting to get crowed. However I noticed there is a blue ocean for me, the immersion market. there is not immersion classes / programs being offered. That is my specialty. I was an immersion teacher for more than 16 years, so I want to start narrowing my market by adapting my programs to offer a more immersion approach, I can charge more, Any suggestions or ideas how to make the transition? Is this a good idea? |
1:03:44 | Rebecca D. | I’ve written about 75% of my book. I’m going to self-publish. What would a realistic timeline be to complete a book, tweak it and get it ready, and get it out to the public? Is January 2019 a good deadline to get it on Amazon and being sold? |
1:04:42 | Jeff S. | I got great feedback on my Christmas play site from the community but a couple of people felt I shouldn’t let prospective buyers see the whole script without purchasing. I wouldn’t purchase a play without reading all of it to make sure it worked for my church. I plan to have the script behind a password protected wall and make a strong plea not to use without purchasing. In the end I have to trust Christians to do the right thing. Am I being reasonable to expect that? |
1:08:05 | Jennifer D. | With regards to google–the website–is it the more pages the better with links to pages within the website better vs fewer pages for a website? |
1:09:59 | Lee | I’m starting a new YouTube channel on Aeroponics, high tech soiless gardening. Do have some guidance or does and do nots when starting? I will batch my videos. My first is the welcome video. My goal is to explain what’s Aeroponics, it’s benefits, some objections and why you should consider it. How would you make an impactful intro? |
1:13:46 | Tamar A. | When running membership site, are you able to take time off? Lets say three weeks during the Hollidays? |
1:18:14 | Kathe K. | Do you think that books should be “launched” or just get it out there when it’s done? (Self published books) |
1:19:24 | Sandra C. | Shane – you mentioned Dan Kennedy’s quote that it’s easier to find new audience than to write a new speech, when it comes to doing weekly webinars.
How does it work if we want to do weekly webinars on the same topic on YouTube Live though? Say you guys do “How to start an Internet Business” webinar every week. It’ll be the same content every week! I know the value is in the interaction and Q&A, but why would people still bother to sign up for the next run of the same-titled webinar if they could just watch the replay and learn the contents? Wouldn’t this be a case where it might be necessary to “write a new speech”? Also, there’s 1 thing I don’t get. I do YouTube Lives for my webinar. I’ll announce when my webinar will be (say, coming Monday 9am) but anyone could watch the webinar without needing to opt in, since it will be available for anyone’s viewing (since they could just click that “Live” video from my YouTube page). I know I want the emails, but I don’t get why anyone would want to opt in if they could just join us as a general YouTube subscriber? |
1:23:58 | Mike L. | I am creating a membership that supports parents and also empowers kids (ages 8-12) to be more confident.
My question is, what effective ways do you think I can add “gamification” elements to keep parents and kids interested? I loved the idea of parents and kids working together on certain challenges. This would help build a better connection between parent and child and would be something fun to look forward to each month. For example: Self-talk could be a monthly topic. Parents and kids could work together to improve their self-talk by catching each other when they get down on themselves or creating self-talk task cards they do each morning. Are there any gamification elements you know of that would make this more engaging and fun for parents and kids? |
1:25:51 | Karen L. K. | Have you ever done anything with Patreon? If so, what do you like about it/not like about it… Any advice for starting a Patreon page? |
1:29:33 | Brad M. | There’s been a big buzz online lately about the recent General Data Protection Regulation (GDPR) EU regulations that went into affect 5/25/18. At first I dismissed it and hoped it might not apply, but I read a simplified article about it, and it seems like something I might need to take into consideration on my site if I have visitors from other countries that are in the EU. Are y’all doing anything GDPR-related, and while I know you can’t give legal advice, do you have any general suggestions? |
1:34:28 | Whitney E. | I am going to be creating modeled lessons for teachers to show to their students for writing instruction. These should be short (5-10 minute) mini lesson videos where I show students how to organize information on graphic organizers and then use their organizers to create essays.
I’m not sure how to capture this on video. I need to be able to show the graphic organizer and show me adding to it, but I’m not sure how to capture this on video. I want it to be easy, but I also want it to be engaging. Should I screen capture it? Should I shoot from overhead and show my desk? I would just like some input on what would be interesting to view (but easy to create). |
1:37:50 | Alexandra F. | I just joined the community today and I am really excited about my first members’ call with you guys.
I’ve been blogging for about 2 years on 2 blogs. One is dedicated to sharing autism resources to help families increase learning, communication and fun at home. The other I run with my husband and we share our gourmet International recipes and luxury couple travel experiences. We are monetizing the sites through some small products (particularly activities and workbooks on the autism site) and sponsored work on the food and travel site. I am wondering if you would recommend creating a membership community for one or both of the sites and if yes, would I need to choose a very specific theme – such as just autism activities or just wellness for autism moms? Could we create a membership site around the food and travel site? |
1:40:00 | Kevin D. | What should I be doing with an off boarding plan when someone leaves my membership? |
Tina says
A heads up to you guys regarding GDPR, because it wasn’t mentioned here… I have been wondering about Facebook pixels, so I went and googled. GDPR also relates to Facebook pixel tracking: https://www.reshiftmedia.com/gdpr-facebook-privacy/
“After May 25, 2018, you must first obtain consent before Facebook can track a user’s activity on your website.”
Also, I have been reading that you are supposed to get your mailing lists to re- opt in. I have read that in quite a few places actually…including my mailing list provider.
One last thing. This isn’t about the EU “telling us what to do”…this is about the EU citizens having a right to control over their private information…and honestly, I hope it becomes something that all countries do. It just makes sense. Even if it is a pain in the butt to adjust to. Once we all get the hang of it, it will become no big deal, I imagine.
I’m still digging around the net to make sure that I have all my ducks in a row and in full compliance. Just found out that Google Drive is not the best place to be storing my data, since it is secure, but not private….there’s so much to discover about this still…