On this week’s episode of the Flipped Lifestyle Podcast we are super excited to have Jane Anderson on the show!
We are talking about some big topics today:
- Overcoming the fear of leading a large community.
- How to have tiers in your membership to create pools in your membership
- Growing and scaling a successful online membership!
What You’ll Learn:
How do we turn your audience into your community? (7:00)
How do you create a high floor? (22:00)
Are you speaking to all your members the same way? (27:00)
Do you set up separate areas in your membership for students using your methods? (37:00)
How much focus should you put on lead generations? (44:00)
How do we turn your audience into your community?
Jane’s background in strategic communications and personal branding led her to networking and evolving her audience into a community!
When you have a membership you create an ebb and flow for whenever you face situations, like Jane did, and other forms of revenue are shut down.
How do you create a high floor?
Your membership creates a pool of people – who a percentage of them will want a higher result. If you have several hundred or several thousands of people in your membership, you will never not sell higher-tier limited spot offers.
Bottom line: Don’t turn your coaching or course program into a membership. What’s the result your members need to get? How does that result lead to the next level?
Are you speaking to all your members the same way?
You don’t need to know everyone in your bottom tier. You don’t even need to speak to everyone the same way.
There are certain groups of people in the community that are all doing the same thing.
In our community we have:
- Idea people (They are paste dreaming stage. They are trying to come up with their idea).
- Product people (These are the people who are at Phase 3 and building their product or courses).
- Marketing people.
We have TONS of different groups of people with different needs because they are at different stages in their online business journey!
Do you set up separate areas in your membership for students using your methods?
Jane is in the same situation as a few of our other members. They have a business where their trainees are allowed to use Jane’s teaching, but pays a membership and/or client fee to use them!
If your trainees bring clients in, what should you do? Why not turn those people you certified to teach your method into affiliates?
How much focus should you put on lead generations?
If you are already running ads on Facebook, how much should you focus on lead generations?
Facebook ads are only 5% of the puzzle. I realized that some people ONLY use Facebook ads – that’s great if it works for them. For us, it’s just a small portion of everything we do!
If you’re running Facebook ads make sure you run an email on the other end of it!
Find us on:
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife