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This week on the Flipped Lifestyle Podcast Shane Sams sits down with Jordan Radke – a principal from Washington state.
Jordan has created a membership site (set4math.com) – designed for kids in special education programs. His website helps teachers and parents to help those students succeed in math.
Today you’ll learn:
- How to build an audience
- How to price your membership
- How to grow your email list
Show Notes
Jordan is a school principal in Washington state. Before that, Jordan taught special education for several years.
Right now, Jordan is trying to figure out how to provide quality education and share his resources online. With that in mind – Jordan created set4math.com. On his website, he takes his love for teaching math and gives resources to special education teachers.
What fears do you have right now? (17:00)
Jordan has this fear that he needs to create a ton of content – which he DOESN’T need to do. Because of that fear, he has kept his membership discounted.
#1 Jordan is ready for full price. #2 His people can’t consume all that consume. Most of what his consumer needs is already in there right now!
You can also create a release schedule. You can create everything else later – charge full price for what you have already created.
What’s holding you back? (26:00)
Right now Jordan’s biggest issue is getting audience growth. Jordan knows he needs to build a community – he just doesn’t know how.
Who do you want to BE in this community? (Not what you want to DO). You have to make a conscious decision of who you want to be in your online space.
Ask yourself:
- How do I get more audience?
- How do I get my audience onto my email list?
- How do I serve my members?
What are your next steps? (39:00)
Jordan’s next steps look like this:
- Raise his membership to $25/mo.
- Solidify his identity in his membership.
- Create a promotion schedule.
- Get his content schedule down.
- Read + implement 12 Week Year.
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