On this Saturday episode of the Flipped Lifestyle Podcast Shane is answering a question about email marketing form the Flipped Lifestyle Community Forums!
There are several different email marketing strategies in the Flipped Lifestyle Blueprint. Our philosophy on email marketing is that you should be emailing your list as much as possible (at least every week day). You should be emailing as much as you can because the more frequency you get in front of people the more chances they have to buy!
It is a myth that by emailing every day people will leave or unsubscribe – people that are going to unsubscribe are going to unsubscribe anyways. And people who are going to buy are going to buy anyways, but you have to give them a chance to. Our unsubscribe rates actually went down when we decided to start email every day! There are going to be times when you don’t feel like or know what to write about. This is where your long-term nurture sequence comes in!
How can you be prolific in serving, providing value, and selling to your email list? Your email marketing is not conflicting but complimentary to each other!
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