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We’ve got a great guest for you today – Rina Orellana of onlineflamencostudio.com! Many of you who are long-time listeners of the Flipped Lifestyle Podcast will recognize Rina as she has been on the show a couple times before.
Rina has an amazing story and we had the pleasure of helping her launch her membership and watching it grow from zero members to nearly 400 members – inside the Flipped Lifestyle Community!
We have loved watching her growth in her membership as well as her growth as an entrepreneur and a CEO. This is an inspiring story of how you can transform your membership into an amazing income and career!
Show Notes
Rina Orellana is a professional flamenco dancer for around 25 years and has been teaching LIVE studio classes for the last 15-20 years. Rina says flamenco dancing is a nighttime and weekend gig, which was really hard when you have a family. She was a mother all day and a teacher all night and it eventually became too much!
As her kids got a little older she realized she wanted to make some money without having to teach more hours. Before long, the prospects of having her own online business came into her life -and she eventually came to terms with creating a course teaching flamenco dancing. Of course, this search is what led her to Flipped Lifestyle (and her membership community)!
Years later, she continues to hover around 350-400 members paying her monthly in her membership (onlineflamencostudio.com)!
How do you keep a successful membership? (8:00)
Rina has created an AMAZING membership by following the Flipped Lifestyle Blueprint! Let’s break it down.
When Rina started she:
- Put content on YouTube.
- Got a following – had them join an email list.
- Created value and asked them to join a membership.
- In her membership she provided content, community, and leadership.
What obstacles did you face that you weren’t expecting? (16:00)
Rina’s first obstacle she had to face was paying to join Flipped Lifestyle. She wasn’t sure about spending money that she felt she didn’t really have to spend on something she didn’t know would work – the initial investment seemed HUGE.
She faced some issues with tech at different points (which most of us do) or wasting time on things that didn’t really matter at the end of the day.
Just like Rina realized, you have to have a grasp of the bigger picture and how to get there – what you need to do to scale where you want to go. You are your own boss, so pushing through and making yourself accountable for your time and focus are real lessons to be learned as an entrepreneur!
How do you set goals to go to the next level? (23:00)
For Rina, the thinking about what systems she needs to put in place to scale easily to the next level keeps her less stressed about how to get where she wants to go next! She doesn’t focus on the goal or number itself but how she can get there from where she is now.
Grow into your business and put on your CEO hat – always doing the same thing won’t get to you to the next level!
What are your next steps? (30:00)
Rina wants to grow to 500 members. Here’s what we think she should do next:
- Hire someone to lead her community and audience.
- Leave the membership open all the time – focus on promoting not launching.
- Pitch in her emails highlighting why someone should join her membership in your emails to her list.
- Batch her member communication and promotional emails.
- Use urgency instead of scarcity in her offers.
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Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
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