Coach Twiddy wanted to be able to teach and coach children, as well as have the financial freedom in order to let his wife quit her nine-to-five job.
He started with Geometry Coach, a website devoted to providing lessons for Geometry teachers that are aligned with the most recent Common Core State Standards as well as possible future advancements. Then, later created iCoach.football as an outlet for his coaching passion.
We’ll be talking about how the Flip Your Life community helped in getting things started, the struggles that went along the pursuit of the lifestyle and advice from someone who has actually been there and had done that.
We’re going to have a great time talking about his success online, run through neat tried and tested tips to get your own online business a boost.
Do you want to build a business like Jeff did?
Join the Flip Your Life Community now to get all the training, community support, and coaching you need to change your family’s future!
Click here to learn more: https://flippedlifestyle.com/flipyourlife
Can’t listen now? Read the transcript!
Jocelyn: Hey y’all! On today’s podcast we celebrate Jeff’s online business success.
Shane: Welcome to the Flipped Lifestyle podcast where life always become work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. Great to be back to you again this week especially for this week because we have another Flip Your Life community success story on today’s show. We’re going to bring on someone who has been on the show before and celebrate all the great things that have happened in their online business since that episode and help them get to the next level as well.
Jocelyn: This is my favorite kind of show because I just love talking to people and finding out what they’ve been up to in their business and just people we talked to before, just so cool to see where they’ve been and where they’re going.
Shane: And today’s guest is Jeff Twiddy. Jeff, welcome to the show, man.
Jeff: How are you guys doing today?
Shane: Or Coach Twiddy.
Shane: As I like to call him because he likes to throw the football around a little bit. You know what I mean?
Jeff: Little bit.
Shane: What are you doing today coach? Tell me about what you’re doing right now when we called you and disrupted your busy afternoon?
Jeff: I was lying by the pool, drinking a Corona.
Shane: It’s a tough life sometimes – this online business gig.
Shane: You know what I mean? So tell us a little bit, Jeff, about where you’re at right now in your online business. We last talked to you about, I believe, in 2015, toward the end of the year. So quite a few months have passed since then. Just to catch everybody up, tell all of our listeners like about your online business – what you do online, kind of where you were when we spoke back in 2015 and let us know what’s happened in your online business since then.
Jeff: Sure. The first time I talked I had created my football site which was just on playbooks online, the football coaches, and then when actually playbooks is like a full course. So I was charging $197 for the youth version and $297 for the high school version or above and then I had like an upsell for the retraining program or whatever. So it was like a decent farm on all net. It was fairly consistent every month to be honest with you. And that business got to the point where – I know you heard of the Glazier Clinics website but most people will probably haven’t, but it’s a website for football coaches because they could go on and like just get any information they want basically on football, watch web clinics. They have live clinics and things like that.
Jeff: But one thing that it wasn’t was very organized. So I went and got some other coaches and together we’ve created the site called iCoach! where we transferred all our other stuff over to. And basically what it is it’s like a Netflix for football. But by Netflix I mean everything’s video oriented and it’s really just sort of kind of like Netflix is. But what it is it’s actually courses, so it’s like a University. So like there’s a course for spread off. There’s a course for different defenses and specialty and all that stuff.
Jeff: So instead of piece mailing things together, everything’s on the same place. And we launched that in June 1st, I believe, of this year. And that’s done really well, so that’s actually the reason why my wife got to quit her job.
Shane: Cool. And this is more of a subscription model too by getting into that recurring revenue like, do people came in and like join the membership or like they get access…
Shane: …to the University so it builds that recurring?
Jeff: Yes. We had two options. There’s a monthly option for a single coach, which is currently $37 a month and then we have an annual staff pass, where you can sign up your whole coaching staff and, you know, that’s just a one-time thing. Most of the coaches that are going through that have been through – with the purchase order but going for a whole year.
Shane: Like the Booster Club, fun stuff. Awesome.
Jeff: Yes. That changes every year. So…
Shane: Awesome. So the football stuff is all recurring now instead of having to rely on those one-off sales. You know what I mean?
Jeff: Right. But here’s the crazy part. My goal was to not work at all while we were in Virginia Beach. And I get these two sales right in the row. Somebody had found and purchased my actual course from the original time on my spread course that I had that I was targeting at a long-time and probably got in for life.
Jeff: Well two people purchased it like literally, right back to back within five minutes of each other. I’m like, “What in the world? How did that happen?” Like I thought like everything had already been transferred over and whatever. Well they had done a Google search and there’s a keyword turn that apparently that course is ranking for. Because I didn’t shut it down. It’s still live.
Jeff: But two people on the same day, five minutes apart found it and purchased it and I had to email the coaches and go like, “Well, how did you find this thing?” And they told me what they have searched for so I thought that was pretty cool.
Shane: That’s pretty cool and you’re leaving bread crumbs behind and you just accidentally make money while at the beach.
Shane: That’s always a good feeling.
Jeff: That’s true. And then as far as the other’s, I guess, my geometry coach website. It’s been phenomenal. You know we – I missed the back at the school last year because I didn’t launch the thing until like probably a week or so in the September.
Shane: Sure. I remember that.
Jeff: It did really well. Between both sites right now, it’s – like I said my wife has quit her job and I like to teach and coach. I mean I could if I wanted to.
Jeff: So they both provided us with that option but, you know, I’m a head football coach so I like being in the building with the kids and whatnot. So I keep doing it. But, yes, both sites are doing really well. I mean I can’t thank you guys enough obviously. It’s like there’s no way I can ever repay you guys for what you’ve done for me and my family, but it’s been an awesome ride.
Shane: I love what you said there because, you know, we’ve talked a lot about this slightly. You know everybody online sells, “Quit your nine to five.” You know that’s great. But like what you really are doing online is creating more control over your life. Like you guys have the choices now. Does your wife stay home? Do you stay home? Do you go coach football? It all comes down to what you want to do and do you have the power in your life to do that without having to worry. But one of the great things you said to me one time was that you posted – and I can’t remember if it was on Facebook or in the forums. But you are like – one of the coolest things is, you know, besides normal parenting I don’t have to say no to my kids. And I’ve totally relate to that like I can remember at times thinking then, “How am I going to provide certain things for my kids?” But now it’s like, you know, other than teaching them that they don’t get anything they want, we can get those things and do those things and provide those opportunities for our kids that we would not have been able to do with online business. So it’s just awesome to hear how much control you have over your life.
Jeff: Right. I mean when we were both teachers, there’s no way like – if she would have said, “OK. Let’s take the kids for couple of hours before it was time to go.” There’s no way I could have pulled that off like before all of this when we we’re just both teachers. It just wouldn’t have been impossible. And then to go on the trip like that and, you know, be able to go dinner wherever we want and, you know, literally not have to worry about a thing the whole time because if the kids say, you know, “Let’s do this.” And we agreed that it’s a good idea, we can just go do it. And that’s like the freedom of it like it’s not that you don’t have to teach any more, you don’t have to coach any more, you don’t have to work your nine to five anymore. I’d say you have the freedom to do what you want to do. Like I enjoy coaching football, I enjoy being around kids so that’s what I want to do. Could I stay at home and be playing on my computer all day and, you know, growing my online business faster? Maybe, but I love being around football and the kids so that’s what I choose to do and that’s the best part of it is the freedom and make those decisions.
Jocelyn: Yes. For sure. And, you know, one size doesn’t fit all. There are people who do this online business thing in so many different ways. And just because we do it one way doesn’t mean that it’s right for you and because you do it that way doesn’t mean that it’s right for somebody else. So I think it’s really cool that you guys have it set up that way out. I remember the last time that we talked to you that you just really wanted to bring your wife home and now you’ve been able to do that, so I’m really happy for you guys.
Shane: We just came back from a conference recently. And, you know, it kind of – there’s not an eloquent way to put this. Everyone’s kind of just trying to brag about where they’re going. Like when you go to these conferences and you walk out to people and you’re like, “Hey, well, what are you doing online?” “Well, I’m trying to get $1.6 million this year.” Or, “I’m trying to be the richest person alive.” And, “I’m trying to work 19 hours like Gary V, ra ra ra ra, you know all stuff.” And we’re like, “Yes, we’re just trying to play with our kids in the backyard, more”. So like it – and when you take that out of the equation, you know, this rat race people are just online. A lot of times trading one rat race for another. And when you get that clarity and perspective, “Hey, I have predictable income. I know I’m going to get paid for the next three to six months because I can see it. I know my numbers. I know that I have enough money to do the things I want to do.” It just empowers you to actually open your eyes and live life and not get caught up in all this nonsense that everybody else gets caught up in.
Jeff: Absolutely. And I mean the best part without question is, you know, you get to give your kids the life that I didn’t have growing up. I know for sure I give them, you know, a lifestyle that, you know, I couldn’t even imagine when I was little.
Shane: For sure. Let me ask you a couple of questions just about the journey over the last little bit and kind of that movement from, “My goal is to do this,” like bring your wife home or have the choice to stay home if you want to or have the choice to go to football. What do you think was the biggest challenge that you, maybe have overcome in the last six months to a year in your online business and how did we help you with that?
Jeff: This question’s easy. It was not trying to do everything myself 100%. I thought I had to learn. I didn’t think I had to. I’m a football coach, you know? So I’m like really, I guess controlling when it comes to this stuff like I wanted to learn how to literally – every single detail of my online business. But the cool part about that was through the process I learned that not only do they not have to like if I hire VAs and, you know, my friends if I wanted to work for me, provide extra income for them too. That’s kind of cool. But what I learned through that process was that I get to decide what I want to do.
Jeff: So I guess, if the marketing piece is what I love doing the most or, you know, the creating content piece is what I like doing the most then I do it and I pay somebody else to do all the other stuff that I don’t want to do. You know? So once I figure out that part of the process, like that just completely changed the game for me.
Shane: And it’s almost to like when we do some stuff like that, you need benchmarks like we learned that ahead of you because we learned it from somebody else. And then we were able to use that ripple effect to say, “No man. We did the same thing you did. You need to just let some of this go. You’re plateauing because of it. So like its cool when you get around other entrepreneurs. You’re like, “Oh, I have permission to do that. They did it. So why can’t I do it?” And you get in that situation where you’re like not trying to do everything because you saw – its like – and you see someone else doing it, it gives you permission to kind of let it go. You know?
Jeff: Right. And I hired – like within the past two, three months, I’ve hired two VAs that are creating all the content on the geometry sites now. You know I’ve created everything to begin with, but they’re doing all the answer documents, making things look prettier and add news, projects and things like that to it. So now I’m to the point where – because I have a VA that does that for me like if somebody in our geometry coach forum says, “Hey, have you ever thought about doing this?” Or, “You know this would be a cool idea or whatever. I can just make it happen.” And it’s there, you know, within a couple of days. It’s awesome.
Shane: And it’s probably – and like we always say, if someone can do it 90% as good as we could, that’s 110% better than us doing it ourselves because they’re doing it and I’m doing something else and you just have this exponential growth instead of pulling ourselves up the hill on our knuckles.
Jeff: Right. And then aside from VA’s like I also have hired one of my assistant football coaches who – you know, he’s young, he’s eager, he wants to be a head coach someday. So like I get to pay him to do what he actually loves to do anyway, so he’s like creating content for iCoach, you know, in researching and interviewing coaches and doing whatever it needs to be done to grow this thing, he’s getting to learn the game of football, which is what he wants to do for the rest of his life is coach football and he’s making money to do it and you and I come from the same road. GAs don’t get paid last time I checked. You know what I mean?
Shane: No, they do not.
Jeff: He’s getting that education in football and he’s getting paid to do it. And so, you know, it’s awesome to be able to do those things for your friends and things like that.
Jocelyn: Yes, we have suffered relationships with our friends which can be sort of a gray area but, you know, overall it’s worked out really well. We’ve been able to help them out. They are able to help us out with some content creation and it just really is a nice relationship, if you can find that sweet spot with working with somebody else. We have a lot of listeners out there who are probably thinking, “Oh, I can’t do this. This person is just doing something extraordinary.” Or, you know, maybe you’re an outlier of some kind. And I think that that’s just lot of a negative talk that people tell themselves. What do you think is, you know, just some of a good advice that you would give to those people out there who are working hard? And maybe they’re not seeing the results that they would want to see. For instance if you could go back and tell yourself before you started what would you say to yourself or to these people who are working hard and not seeing much progress yet?
Jeff: Sure. You know, first we kind of already talked about this a little bit. Definitely, you know, don’t do all the work yourself. Reinvest. Hire VAs that do those things that you don’t want to do. And the other thing that kind of goes along with that is – I really wish like I would have documented everything that I did from the beginning. I wish I would have – I didn’t have Screenflow or Camtasia in the beginning to be able to like record myself doing things for the first time and whatever but I really wish that I would have done those things like even if I wrote them down on paper, so that I could go back and look to those things and go, “I really didn’t like doing this.” You know what I mean? I really love doing this you know? And it would have shorten the process to get to the point where I would hired my first VA so that I wouldn’t have been doing all those things that I didn’t need to even learn to begin with.
Shane: And you would have had the training ready. You would have had the instructions written down.
Jeff: Right. And I really wish I would have done it. So I mean for a new person starting out, it would be a huge advice to record everything whether it be on paper or screen capture or just even a voice memo on your iPhone, record it, how to do it or what your thoughts are on it so that when it comes to decision time to actually hire your first VA to do some of these things for you. You can go, “This is what I want them to do because I don’t want to do that part of it”. And then the other thing that’s obviously probably the golden egg right now is Facebook ads. My advice would be learn everything and anything you can about Facebook ads because that can really change your business really fast, if you’re good at it.
Shane: Yes. That’s what we’ve been harping on for a while really both those things. You know we’ve really learned that every time we hire someone, our business grows. It just happens because you get 40 hours a week back or in addition to what you’re already spending. So, you’re going to be more productive. You’re going to be able to do things. And also too, you know, we just helped someone on the podcast the other day, they’re like, “Well why don’t you guys focus on organic and all those concentration.” And I’m like, “Why would I try to get 100,000 followers when I can just pay the target ads that someone else’s tomorrow?” Like it doesn’t make sense to not buy ads because when people come to us and they’re like, “I just can’t get any traffic.” We’re like, “Buy traffic.” That’s what the whole Internet is set up Now to do is to go out on Google. Go out on Facebook, Twitter, Pinterest. You pick. They all have an ad platform to get eyeballs on your brand fast which will allow more organic growth on the backend of that.
Jeff: Yes. And I’ve been actually doing really well on Pinterest and with the geometry coach. There’s a company called BoardBooster. You know, it’s kind of like a Buffer or Meet Edgar but it’s specifically designed for…
Jeff: Yes. And as opposed to buying ads like I tried the buying ad thing too but I found that I could actually do better if I just, you know, reach out to different educational boards or group boards and then, you know, schedules everything on BoardBooster so that’s been working out really well too for me.
Shane: How has recurring revenue as a mindset? How has that kind of shifted the way you look at things like doing the monthly membership for this teacher websites, creating the iCoach! platform where people can come in and create that subscription plan. Like how did that part of, you know, just the whole, you know, Flip Your Life philosophy of building stable growing predictable or recurring revenue? How has that changed your outlook on online business and like just maybe the stress around your online business for your finances?
Jeff: It smoothes everything out. To be honest with you, it makes your customers and your clients happier too, because like I’m probably one of the few people in your community who went from having $200 to $300 course…
Jeff …to putting into a community all within the last year or so and to see the expansion at both ends of it at a pretty big level. So, like instead of making $10,000 in July for back to school, you know?
Jeff: And making then nothing two months later.
Jeff: Like everything is – you know what I mean? Like there’s no stress of the launching all that stuff. Everything is just constantly running, so it’s like it’s a smooth process where you know exactly what you’re going to make every month and the number doesn’t go down. It only goes up if your product’s good. I’m not going to lie. I was extremely nervous when I shut down my spread course for football because this is…
Shane: Oh I’ve been there, man. Yup.
Jeff: You know, I sold 10, 20 of those a month. I mean it was doing really, really well and I was taking that and putting into a membership site where, you know, I was worried that I was going to take a dip. But what I found was because all of my, you know, 200, 300 coaches that had purchased my spread course all transferred over…
Shane: For sure.
Jeff: …in iCoach immediately because they knew the products was so good, they’re like,” Whoa. What’s the next thing going to look like?” You know what I mean?
Jeff: This is the crazy part. This is the point that I was getting to is I haven’t have one coach cancel yet. Not one.
Shane: That’s awesome.
Jeff: So it’s like – you know what I mean? It…
Shane: Yes. Couple months in for sure.
Jeff: I don’t even have any churn to measure yet. So it’s like – it’s just crazy and it’s just been mind blowing. And…
Shane: And that’s what’s great about six months in, you’ll – like there will be a little bit of churn. But if it’s that high now, that’s a really good sign that you’re going to be what we always look for is, “Get it over 90.” You know if you lose 10 , you only got to do is go find 11 and you grow. You know what I’m saying?
Shane: From a customer standpoint and that’s awesome that you’re getting that much traction.
Jeff: Well I mean – and the bottom line is if you ask for tips for new people, don’t put out junk. You know what I mean? Like make sure that your product is – it’s phenomenal like it’s something people are going to want and want more of which is what I try to do with everything that I put out which is that greatly reduces your churn obviously as well. But like you guys are in Forbes and all those other stuffs, is because your stuff is good. You know what I mean?
Jeff: You stick around. I don’t know how long I’ve been a member. It’s been a long time with the…
Jeff: …you know Flip Your Life community. It’s been a long time but I don’t even think about it. And, I wouldn’t – you know, I would never in a million years think about cancelling because everything that I know just came from that. So even if I was never even logging in into your community anymore, I would stay a member just because of what you guys have done for my life.
Shane: Man, that’s awesome that you say. I appreciate that. We did not pay Jeff to say that. I promise.
Jeff: No, no. Never.
Jocelyn: No, we did not.
Jeff: But it’s like, you know, the better your product is, of course, people are going to stay longer, so it’s fun. I don’t look any of this like it’s a job.
Jeff: Like my wife – like she’ll laugh at me and says I’m like a little kid playing a video game. But no, like I enjoy what I do for a living which you can put a dollar sign on that.
Jocelyn: Yes, that’s the truth. That’s the way that we feel about what we do. I mean it’s just so awesome every single day. And we have bad days but I mean compared to, you know, working for somebody else or doing something different, we just love what we do. So…
Shane: A bad day in your back – living room or on your computer is not as bad as a bad day at work. Ever. You know what I mean? Yes. Jocelyn, how did you feel like, he was talking about being like terrified when he switched over, you know, the products to the thing? Tell him a little bit about when we switched Elementary Librarian in our other sites over from those single products to this what we viewed as a lower monthly price just from incomes. Like how did you feel when we were doing that?
Jocelyn: It was definitely a little scary. I mean we have had some really big successes with several products and just knowing what that type of income was. And I guess it was 2014 and then go into the recurring model in 2015, you know, when we don’t even really offer this higher price product anymore. I mean it was a big difference, but the good thing was that we stay pretty steady…
Jocelyn: …which sounds kind of bad fromwhen you definitely want to grow but this year should be a lot better because we have that baseline of…
Jocelyn: …recurring revenue and now we’re going to have new sales on top of this. So I’m really excited about this summer with the education products for sure. So, yes, I mean I can definitely relate to what you’re saying.
Shane: You don’t start from zero – is the best thing about memberships. Like we did switch and there – and like Jocelyn said, you know, if we had x thousand dollars during this period then we have about the same the second year, so most people would be like, “You didn’t grow.” That’s what all these – those guys bragging about their $1.6 million…
Jeff: But that’s recurring.
Shane: Exactly. You don’t understand, guys. We didn’t launch that. It’s still there. Most of those people are still paying and when the new people come in the next crop of people, it’s just going to add on top of it 10-fold. OK?
Jocelyn: All right Jeff. It has been awesome talking to you today, hearing about your success story and all the things that you have been up to online. We are super proud of you and really happy to have you as a part of our Flip Your Life community.
Jeff: Thank you. And thank you for everything you guys have done for us and, you know, congratulations. I know it hasn’t happened yet but you’re 100 – or your 100th podcast at that point I’m excited to hear that one. Because that’s how I found you guys to begin with is listening to Pat Flynn’s podcast online direct from the backyard.
Shane: We’re bringing around full circle. And for those of you who is listening to this to the future, that episode has already aired.
Shane: We’re recording this a little bit before the 100th episode comes out so you can find that at flippedlifestyle.com/podcast100. Well, Jeff, man, we are going to get out of here. Thank you so much. Keep doing great things. Keep impacting those lives on the football field and thank you for being on the show today.
Jeff: Thanks, guys.
Shane: Super call today with one of our Flip Your Life community members. We’d love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can show you how to join today.
Jocelyn: It’s now time to move into our “Can’t Miss Moment” segment. These are moments that we were able to experience recently that we might have missed if we were still working at a normal nine to five job.
Shane: This week’s “Can’t Miss Moment” is taking our kids up to the Lexington Opera House to see the production of the Little Mermaid ballet. So this is a classy, really classy “Can’t Miss Moments” with the CCCMs – the classy can’t miss ones. So we got all dressed up this weekend and took the kids up to this amazing production. It was a packed house and it was in one of those like “old school” theaters and we had like our own little private box like it was just one of those old things that kind of – ovals outside of the wall up in the – like window that people sit in.
Jocelyn: Most people probably know what a box is but if you look in the…
Shane: When you live in the South, you got to explain these things to people. You know what I’m saying? People don’t understand that fancy stuff. So we have our own little private box and I wore my tie and Isaac wore his little tie and Anna joked on this pretty little dress. And it was a kind of – was it purple? I’m color blind. But…
Jocelyn: No, it’s like green.
Shane: It’s green. I thought it’s purple. I can’t see colors, whatever. But it was just a very cool experience. I’ve never been to anything like that before and I think the kids had an absolute blast and then Jocelyn was really pumped up about that taking us all to this event.
Jocelyn: Well, Isaac will tell you he didn’t like it because it was for girls, you know? But he really secretly did. And it was a good time. We just enjoyed – just watching the ballet. I’ve never been to like an actual ballet aside from like Anna’s little girl recital type stuff. So it was really cool to see these people. This is what they spend their life doing and they were really talented and the costumes were just beautiful. And it was just something just fun to do that none of us had ever experienced before.
Shane: There was something different. You know? I think that’s what we learned more and more as we get that farther into this Flipped Lifestyle and down the online business path is that it just opens up so many doors and opens up so many opportunities just when you have the resources to be able to go do these things. And when you get to expose your kids to these, you know, whole other world, this whole other culture, all of these neat stuff that they probably would never see if you were just grinding it out, you know, 50 hours a week staying at home on a weekend. And we are blessed and fortunate to be able to give our kids that kind of opportunity and let them see things like this. Before we go today guys, I want to share a Bible verse with you. Jocelyn and I draw a lot of inspiration and motivation from the Bible and we want to pass that along. Today’s Bible verse is one of my favorites, and it comes from Ecclesiastes 11:4 and the Bible says, “He who observes the wind and waits for all conditions to be favorable will not so and he who regards the clouds will not reap.” Now what this bible verse is saying guys it’s a very fancy way to say, “It ain’t got to be perfect.” You can’t wait around in your online business for all conditions to be favorable. You can’t wait for the right opportunity, for the clouds and the wind to blow by the perfect chance. You just have to take action. So go out there and sow the seeds and get ready to reap the harvest. That’s all the time we have for this week. As always guys, thanks for listening to the Flipped Lifestyle podcast. And until next time, get out there. Take action. Do whatever it takes to flip your life. We’ll see you then.