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In today’s podcast we’re going to talk about more about how you should be using paid advertising on social media.
In our opinion paid advertising is one of the best ways to kick start your growth, you can’t just sit back and hope for organic growth.
Honestly, you can’t afford not to be using paid advertising!
You will learn
- Why paid advertising is the best way to boost your launch.
- A great idea for getting some “seed” money to get started.
- Invest up front so you can live the way you want in the future.
- Why you should just get something out there, so you can test results.
- That you should start with leads not sales.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Listen to what others are saying about Flipped Lifestyle
Hey guys, I just put my Digital Product I mad in Flip Your Life on sale today…and made my first sell!!!! So excited, thanks S&J. I would have never finished without you guys!
Byron
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Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
You can connect with S&J on social media too!
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Can’t listen right now? Read the transcript below!
JOCELYN: Hey ya’ll! On today’s podcast we’re going to finish our chat about how to use paid advertising on social media.
[spoiler]
SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
JOCELYN: Hey guys, thanks for joining us for today’s Flipped Lifestyle podcast; we are going to be continuing our discussion on paid social media advertising today. We started out last week telling you our first three tips about paid social media advertising and they are, to know your objective, know your audience and know your ads. So, if you missed that show on last week’s broadcast, you can head on over to Flippedlifestyle.com/Podcast36 and you can check those out. But before we get into the other tips on paid advertising, Shane is going to share with you a success story from one of our Flip Your Life students.
SHANE: We get a ton of emails each week about people using our tips and tactics that we talk about on our podcast or on our Flip Your Life course to really take their business to the next level, maybe it’s kind of like having an a-ha moment or even making sales. So we decided a couple of weeks ago, that we’d be started sharing these with you because they’re really motivating to us and we want it to motivate you guys that are out there trying to get started in this online business stuff that there are tons of people out there doing this. It is possible and people are having real success because they are taking action. We always tell people, it’s nothing magic about what we say; we just tell you exactly what we think works and if you go and take action on it and make it happen, it will. Online business is all about action. There’s a thousand different ways to do this and if you’ll just do something, eventually you are going to have some kind of success. Our success story today comes from Byron and Byron wrote to us and said, “Hey guys, I just put my digital product I made in Flip Your Life on sale today and I made my first sale. So excited, thanks S&J. I would have never finished without you guys.” And Byron actually sent us a screenshot of his first sale, reminding me like of those first dollars that barbers and stuff hang in their offices. So like, it was so cool to see Byron’s actual first sale exactly like it came through and he made $25 off of his very first digital product the first day that he ever posted it online. So, the moral of the story is guys, get out there do something. If you need help, we’re here to help you, we’ll provide accountability, we’ll show you exactly how to do everything but you have to take action or it’s not going to work and if you do, you’re giving yourself a great chance to be successful and make it happen online.
JOCELYN: So I was thinking it would be pretty cool if we could like wallpaper a wall in our office with some – everybody’s first money they make –
SHANE: Oh that would be amazing! It’s like I was putting up our first dollar like we take Byron’s thing and print it and like hang it up. That would be great! Listen, if you do anything online using one of our tips, whether it’s make money online, get that first email or whatever it is, especially if you sell a digital product or you do anything, or you make money online, if you could send in that first transaction to us, we will print that out and we will start hanging those on our wall and we will start sharing those as we update them. That’s a great idea.
JOCELYN: I just thought of that; it reminds me of when I was first out of college and looking for jobs and I’d send in all these resumes, I had no idea what I was doing and I got all these rejection letters. I always joked that I would make a wall of rejections letters. So now, you know, the joke is on all these people who didn’t hire me because –
SHANE: That’s exactly right, there it is, yeah. So send those in. If you guys have like a first sale and – we need to reach out to people like in the course and stuff too; like if you got anything out there, like go back to your first sale, take a picture of it, black out the names and emails and stuff but just say like $25 or whatever it is, that would be awesome and we would actually start sharing those on social media as well as – I think we are going to print them out and make a wall of success stories. Wouldn’t it be great if we had a thousand actual things, first sales –
JOCELYN: Yeah, that should fill this whole room with those that would be pretty awesome.
SHANE: That’s pretty awesome.
JOCELYN: We could even go on the ceiling then.
SHANE: Awesome.
JOCELYN: Okay, so if you need some help creating your first digital product, head on over to Flippedlifestyle.com/Flipyourlife and get started today, don’t wait. You can have these success stories too, you can get your e-book up for sale and help us get our wall of success stories going.
SHANE: All right, let’s jump back into our topic of paid advertising for social media. We’re going to talk a little bit more today about how you can best and most efficiently spend your money online to drive traffic. Like we mentioned in the last podcast, the game has really changed and evolved online to where you are not going to be able to get as much free traffic. It is gonna still be there, we get a lot of free traffic from Google and all the content that we create but the fastest and easiest way to get traffic and become successful online is to just go out there and pay to spread your message. Get it in front of the right people using all the tools on the social media networks. They collect a ton of data on their users, you can really hone in and find exactly who you want to hear your message and it really is going to ramp up your level of success. Don’t try to boot strap this. I know that we all are limited in money starting out, I know it’s very hard but if you can go out and sacrifice a few things – someone emailed us this morning and I was writing them back and it said, “Whether it’s a few dollars a day, or a hundred dollars a day, whatever you can afford, start using social media advertising as soon as possible.” Now, that’s going to take us into our first tip for the day which is actually our fourth tip overall for using paid advertising on social media and that’s how much should you spend on ads every day. We get this question all the time and people ask us, “What should I use starting out? Should I put $25 a day, should I just run an ad for $50? How much should I spend when I first start an ad campaign?” Well, no matter what your budget is, you always want to start out low. Sometimes, we’ve ran ads that you know, for maybe $20 or $30 a day especially recently as we are testing things but we always start all of our ads out at about $5 a day and we do that because we want to study an ad to see how effective it is over a week or two before we throw money at it. You know, if we are not getting good results off of an ad, we don’t want to spend $200 on that even though we can afford to spend a little bit more money on advertising these days because that’s just throwing money away and it’s not going to be effective. But if you put an ad out for $5 a day, you know, you can go through it, you can watch it and after about week, if you are getting good results, if you are trying to get emails off of your ads, trying to build your audience up, then you are going to be able to see that and you can raise it up like a dollar. So now you are doing six dollars a day and the next week maybe seven dollars a day and you can make tweaks along the way to make it better. So no matter what your budget is, always start out low and you can have a lot of success off just five dollars a day. If you think about it, if you are only spending five dollars a day and you have a 25-dollar product, if you can just spend that five dollars, tweak your ad and get one sale a day off of your ads, then you are going to be trading $5 for $25 every single day of the week. So, you are going to spend $25 over five days, is that good math, yeah. $25 over five days to make $125; now, who’s not gonna go trade you know, a 20 and a 5 for you know, a Ben Franklin and a 20 and a five.
JOCELYN: And you know, that’s really the beauty of social media advertising. I think a lot of times, people think of social media advertising like traditional advertising like a billboard or something. But the thing about a billboard or a newspaper or any of those old-fashioned things that we used back in the day when we were young –
SHANE: They do still exist, there are –
JOCELYN: They are, yes, but you can actually track these things. I mean you can track actual conversions, or actual sales or whatever your metric is. You can actually track it from these ads, you can look at it every single day and say, ‘Is this working?’ You’re not just dumping hundreds of dollars or thousands of dollars into some kind of advertising method that you don’t even know for sure if it works.
SHANE: So the moral of the story is, you can have a lot of success with a very low amount. We recommend five dollars a day; that’s gonna add up you know, each month to about $150; maybe a month to do that so that could be something you could look at first when you really start getting into advertising. You don’t have to run them every day, you could maybe just run your ads during the week depending on your audience. If people are looking – in your audience who are on Facebook on the weekends, maybe you are just running your ads from Thursday to Sunday or something like that. But we do recommend that you start ads and you keep them running so you can really see that data accumulate over time. The big mistake that people make with advertising is they put like a five-dollar ad out, they run it for three or four days, they don’t make a sale and they just cancel it and say, “Well, social media marketing didn’t work, advertising is not good, I’m not gonna use this anymore.” But you have to watch it over time. You are going to spend some money over the first few weeks learning what ads are working, what you need to tweak. You are going to spend about 50 bucks or something to try to figure out to get an ad that makes a sale. Once it makes a sale, you may have only made 20 bucks back but now you can tweak it and make another sale. So you really need to run these continuously but you don’t have to spend a lot of money on this. Somewhere around five dollars a day is a great place to start.
JOCELYN: And you have to remember that if you are using small amounts of money, and a lot of us have to when we are starting out, that you are not going to get enough people to see your ads for several days.
SHANE: Right.
JOCELYN: So just keep that in mind. Remember that a good rule of thumb is that you should get approximately 5%-10% of people converting that see your ads. So if you only have 50 people see your ads, that’s not a good enough sample size to see if your ad is working. You need to wait until probably at least several hundred people have seen it before you determine whether you should pull the plug or not.
SHANE: And like we say with everything else, always, always treat the money that you are spending on ads as an investment. You know, I think a lot of people think, ‘Oh, I spent my money out and I didn’t get anything back’ that’s not true. You are going to learn from your ad campaign, you are going to see those 50 people that saw your ad one bought. You can look at that person, send them an email and say, ‘Hey, why did you buy?’ And they are going to tell you, well – ‘Why did you click on the ad?’ They’re gonna say, ‘Hey I liked the ad, I clicked on it, I love what you were saying, it’s exactly what I wanted.’ And then you can see, okay, well that person was a guy in his thirties who did this, that and the other. So maybe your targeting is a little off but you somehow reached that guy; you can then go in and change your targeting to be more like the person that bought. So you are going to be constantly learning and investing all this ad money as an investment into your future, into your product, into your online business. It is not spending money that is never going to come back to you. It may take you a month to recoup that $150 and then another month to be profitable but that is business. If you are not going to invest in yourself and you are not going to invest in your ad campaign, you are probably not going to be successful online right now because that’s just the nature of the environment. The social networks and all of these platforms are wanting ad revenue. So they are going to deny you access to the audience unless you pay for advertising. It’s a powerful opportunity and all you have to do is go and spend a little bit of money, tweak it as you go and commit to going in and doing it. Now, if you are going two months and you don’t make a single sale, and you’ve put $300 in this ad campaign, social media marketing is not the problem, paid advertising is not the problem, there’s a problem with the ad, there’s a problem with your targeting. So that’s why you are going to tweak this every couple of weeks to try to find that audience that’s going to buy your product.
JOCELYN: It could also be a problem with your offer, keep that in mind. If people aren’t converting, then maybe something is wrong with your offer. So it’s like I said before, you need to at least have several hundred people to see your ad before you determine, yes, this is good or no it’s not.
SHANE: And any sales are good but like Jocelyn said, shoot for that 5%-10% of people that find your ad. A lot of people would say that’s kind of a high percentage, some people say three to five but we have found that with a good audience with a good target, you can really get 5%-10% and you always want to use your ads not to sell things. Don’t sell on Facebook; what you want to do is you want to give through your ads. Like you might have a free opt-in or something like that. You are going to advertise and give away that free opt-in and then once you get that email from somebody, they are going to go into your sales funnel where you are going to have it – like, you are going to send them an emails over time, giving them more free content and eventually you’ll sell to your email list. So we’re not telling you to take your product, put it on Facebook and say, “25 dollars! Buy it now!” What we are saying is, “Hey, here’s some free content, come over to my site.” They come to your site, get the email, look for the leads, that’s what you are trying to collect on advertising and then once you get the leads in your email list, you can start marketing to them to actually buy your product. So, overview real quick: five dollars, look for about 5%-10% conversion, tweak your ads over time, don’t turn them off, you don’t have to spend a ton of money but then you should be able to start getting results after about three or four weeks.
JOCELYN: Okay, so we talked about how much you should spend on ads; the next question that we get all the time is, “Where can I get money for ads?”
SHANE: That’s a good question too because money doesn’t grow on trees.
JOCELYN: Yeah, and we understand this. I mean we have been where you are before, so don’t think, ‘Oh they don’t remember what it’s like.’ We totally do, we really understand and if we had to do it over again, I would totally change my strategy on this. When we first started out, I mean, we pretty much had only organic growth. We did not use any paid advertising at all for probably over a year I would say.
SHANE: Yeah, something like that.
JOCELYN: Yeah, and if I had to do it over again, oh, things would have been so different. I would have –
SHANE: We could have quit out jobs probably three months early. Three to four months – we would never have to gone back to school that fall if we had just paid for advertising but of course like everyone else, we thought we could boot strap it, do it for free and cheat the system. We’re smarter than Facebook.
JOCELYN: Exactly and on that note, don’t try to cheat the system. We talk about Facebook a lot because that’s where we spend a lot of our time and a lot of our advertising dollars but this applies to other social networks as well. Don’t be annoying and try to trick the social media networks. It is so annoying and I know you see this all the time like on Facebook, I see people doing these ‘share-to-win’ contests. Not only are they against Facebook’s terms of service, they could get your account shut down which you definitely don’t want and not to mention it waters down your audience with people who only want to win a prize. They are going to come and like your page or they are going to do whatever action you tell them to do but are they really your target customer? I get things that are shared all the time like from local tire places and – I mean things that I don’t think –
SHANE: ‘Win a free iPad!’ or something like that.
JOCELYN: Yeah, and it has nothing to do with the business either. Like if you offer a prize that has nothing to do with your business, yeah, people are going to enter the contest –
SHANE: Because they want the iPad but they may not want your, you know, tires or whatever you are selling or carwash kits or something – whatever you – I don’t know.
JOCELYN: And Facebook hasn’t come up with a really good way to stop this shit, not that I can see, I mean, I see them daily in my newsfeed especially for like clothing companies. I see tons of share-to-win, please don’t do that. It’s against the rules, people don’t like to see it and it waters down that audience. So don’t do that. Another thing that you can do is you can create something to sell first. So, maybe you create your digital product, you put it up for sale and once you start selling a couple, then you can use that money to reinvest into ads.
SHANE: So like that’s why we actually teach people, start out with your digital product first. Don’t build a website, don’t do any of those things, get something that you can either give away for free in an ad to get an email and a lead or something that’s valuable enough that maybe you can go ahead and sell it like Byron did in our example today. Byron actually emailed us back later on that he had sold like six or seven in the first week so that’s six times 25, that’s – what is that, 150, there we go, it took a little bit. All right, so he made $150 off of the digital product that he created in his first week with – basically he just put it for sale and he started advertising it on a sales page that he created in Lead Pages. So he now has $150, that’s a month of advertising. So if you’ll just invest a little bit upfront in creating a product, you might be able to seed your advertising budget and just spend that money right back into it. Also, you can sell stuff like real physical stuff you don’t need any more. We have a participant in Flip Your Life right now and every week we talk about sacrifices that you make in your Facebook group for Flip Your Life. We’re like, ‘What did you do this week to invest in your life now? What did you give up that you can go back later and say, man, I sacrificed that but now I have made it’? And she said that she had just said, you know, I’m gonna go through my whole room, my whole house and anything I’m not using, I’m just gonna sell it on eBay and I’m gonna use that to buy my domain name and to start buying some advertising on Facebook. So she just went around and picked up; she had an old computer, some old clothes whatever and she just put them online and sold them and now she’s got some seed money. So what’s around your house that you could use or go have a yard sale or something that you can make a couple of hundred quick bucks and have a month of advertising paid for.
JOCELYN: And it’s so easy to do. EBay has an app now that you can use on your phone. You can take your picture right there on the app, you fill in a couple of fields and you just stick it up there on eBay to sell. I mean, it’s so easy, anybody can do this so there’s no excuse not to do it. Look around your house, see what could possibly sell, get on there, look around, see what it is selling for currently and get some money to do this.
SHANE: And it seriously doesn’t have to even be online. Like you could just have a yard sale. I mean, last time we had a yard sale, we probably made like $300-$400 just with old junk that we put out on the side. People came by and bought it. And it’s about to warm up, summer’s coming, spring’s in the air here so like just have a yard sale and see if you can make $100-$200 and what if you could take that $200 in over one month, sell 20 products for $25, now your cup $200 bucks turns into $500. So the next month, you spend that on advertising again and you turn your $500 into 2000.
JOCELYN: Just remember that you can do this. We did it when we were starting out and I wanted to share a few of the things that we actually sacrificed when we were starting out so that we would have extra money to do things like advertising although I wish we would have done more. One thing is that we stopped going through drive-thru sometimes. Like if you have your early morning Starbucks every day, you know, make some coffee at home instead. Or cancelling your cable, we cancelled cable for almost two years so we –
SHANE: Yeah, and that saves a lot of money. I mean that was like – that right there was $700-$800 a month just by doing that.
JOCELYN: Yeah, and that’s one of the things that we did and we were without cable for almost two years and that was the sacrifice that we made so we would have extra money to spend on our online business. Working out at home, don’t join the gym; you know, that’s going to be an extra $60-$90 depending on where you live. So that could be an option for you. If you could just go out to eat a couple of less times a month, maybe instead of going to a sit-down restaurant, you order pizza on Friday night or you can go to a discount grocery store. We used to go to ALDI a whole lot instead of the normal grocery chains. Anything that you can do just to save a little bit here and there is money that you could save to invest in your online business.
SHANE: And like, all that adds up; like you know, you think to yourself, ‘Well, that’s not going to make a difference’ well, if I save five bucks a day not going to Starbucks and then I save 100 bucks a month on cancelling cable and then I work out at home instead of paying $50 a month for the gym and I eat out two less times a month or I order pizza instead of going to the 40-dollar restaurant, and I still have a good time and I invite my friends over instead of meeting then there, well, all of a sudden, you’ve saved $200-$300 in a month and you can just invest every bit of that back into yourself. So, little things do add up; we are not big proponents of frugality by any stretch of the imagination.
JOCELYN: No.
SHANE: But we are big on replacing and sacrificing and investing up front so that you can live the way you want to live later. You are going to have to give up something if you are going to get something down the road so those are some things that we actually did give up to make our online business successful and we want to stress this too; three years ago when we entered this game, the landscape was very different. Advertising was just blowing up, just exploding, Facebook was just starting to roll out how their system was going to work, they were just starting to roll back reach, Twitter was just getting ads, the only thing that was really well developed was Google AdSense so – whereas we kind of snuck in under the radar and we grew our brand a little bit organically and people are going to come out and say, ‘Oh you can do this all for free and all organic,’ that is not true. A lot of the gurus and people made it at a different time in the game and right now, it’s not that you can’t afford ads, you can’t afford not to be advertising. Our entire strategy for 2015 has shifted towards paid advertising.
JOCELYN: Really dramatically.
SHANE: Dramatically. Everything we are doing every day is how do we create this sales funnel better? Where can we spend our money better in the sales funnel? Where are we going to spend on advertising? Almost all of our stuff, now that we are done with all of our products and we’ve got this nice product line for all of our different websites, we are looking at how we can pay to get in front of more people because that is how the game works. So, you really can’t afford not to pay advertising. You’ve got to figure out a way to set that up and do it.
JOCELYN: At the end of the day, what really matters is how many people are seeing your content.
SHANE: Right.
JOCELYN: I mean, your content does matter but what matters more is that you are bringing relevant people to it and that they are taking action. So just keep that in mind; I mean, there’s a lot of different messages out there but that is really what is the most important.
SHANE: That boils down to it. It’s all a numbers game; if you can get a thousand people to look at your content, well, you are going to have 5% take action but if 10,000 people see your content, then that’s a lot more people taking action because if you still convert that same 5%, you’ve basically multiplied everything by a factor of 10. I heard a great quote once but I can’t remember who said it but it basically said, ‘Whoever is willing to pay the most for a lead, is going to win in any industry’ because like Jocelyn said, if I’d built a better mouse trap and your mousetrap is pretty good, and nobody ever knows about my mousetrap but they do know yours because you’re advertising on every channel of the television and on every ad on Facebook or whatever, then people are going to buy your product. They are not gonna beat a path to my door, like they say in the olden days, because no one knows about my mousetrap. They’re gonna buy your mousetrap. We’ve talked about a lot of different things today, mousetraps, strange products –
JOCELYN: Wallpapering –
SHANE: Carwash kits, I don’t even know where I came up with that one but you get my picture that mainly you’ve got to get your message out and the best way to do it is paid advertising.
JOCELYN: Okay, so we’ve talked a lot about money in this episode, how much would you spend, where should you get it so we wanted to end our six tips with how much time should you spend on paid advertising versus writing free content for your website for instance. You want to make sure before you start putting in a lot of money into paid advertising that you have a really good content on your site. You don’t want people clicking through to your site and there’s basically nothing there.
SHANE: “This guy has two posts, great ad. I’m out.”
JOCELYN: Yes, so you want to make sure that there’s some kind of substance to your site when they go back there. So just keep that in mind, you know, make sure that you have a decent skeleton or outline of your website before you start throwing a lot of money into paid advertising.
SHANE: So what Jocelyn is trying to say is basically at the beginning, very beginning, you should spend a lot more time on content. You probably shouldn’t be advertising until you have your first digital product created and either a sales page or the skeleton kind of your first ten posts done. So 100% of your time in the first month of your business needs to be spent on getting that foundation to content. When you do start advertising for that digital product to get those leads and then sell them something, that you are going to create later, don’t spend a ton of time, don’t torture yourself on creating the perfect ad. Like everything else we do, get started, get something done and get it out there. It should not take you more than an hour to create an ad. If you are sitting there for five hours trying to rewrite the same sentence over and over or pick the perfect picture, you’re spending way too much time on this. You’ve got to get something out there paid for and running and test the results and then change it later. So, you really don’t want to sit there and spend a week on an ad campaign.
JOCELYN: If you are just starting out in business, then you need to be running ads to get leads.
SHANE: Right.
JOCELYN: You should be giving something away for free; don’t try to just cold sale to these people because it’s not gonna work. You need to be gathering leads. If you already have a lot of leads and you can maybe upload your email list up to the social media network, I think pretty much all of them do that now –
SHANE: Yeah.
JOCELYN: – then that way, you can start actually selling stuff if you already have a pretty big audience. I just wanted to throw that out right there because I don’t think we have really discussed that a whole lot. So as a basic rule, you might want to spend about 10%-20% of your time making ads for social media networks when you are starting out in online business. All right guys, that wraps up our six tips for paid social media advertising. We hope that that was helpful as you are staring out in paid advertising and we wanted to throw out one final bonus tip. If you are starting out in paid advertising, or you are just starting out on online business, you want to be collecting leads with your advertising and not necessarily sales. Sales of course, as always, are the end goal but if you are advertising to total cold leads, that means people who are not familiar to your brand, you want to make sure that you are getting their email addresses and not trying to sell them stuff because it’s probably not going to work.
SHANE: You can use the social media network to grow your audience first and then you sell to your audience. You don’t sell to people who are not in your audience because you are gonna throw a lot of mud on the wall, a lot of money down the drain and you’re not gonna have a great results. The goal is to introduce yourself to people on social media, spend the money, grow your audience, grow your email list and then go back and you can sell to those people on your email list or you can actually do other things with that email list.
JOCELYN: Yeah, once you get a pretty large email list like probably over a thousand people, I think it has to be over a thousand for most of the social media networks, you can actually upload this list into the social media network and they will target those people and you can even target people who are like those people. It’s called a look-alike audience. We’re not gonna get into the nuts and bolts of this on this podcast but there are tons of YouTube videos and things like that that show you exactly how to do that. So I would definitely check this out if you already have an established audience.
SHANE: Because when you build that audience from your social media advertising, people are much more likely to buy from you because they know you. So build the audience first and then try to sell to your audience and you are going to have a lot of great success on your paid advertising campaigns. Before we get out of here guys, we want to do our can’t-miss moments; these are moments that we got to experience with each other or with our kids or just in life in general and we directly attribute all these can’t-miss moments to our online business and being able to make money on the internet and quitting our jobs. What’s your can’t-miss moment this week Jocelyn?
JOCELYN: Mine is actually going to the little girl nail salon with Ana. That’s our little girl and we actually have a brand new – I don’t know what you call it, it’s like a kid spa in the next town over and that’s kind of a big deal for around here because we live in a really small town and there’s not a whole lot to do. So, this new nail salon has opened so sister – we call her ‘sister’ – sister and I went to the kids’ spa and we had a mother and daughter nail time. So it was really fun and you can see the picture over at Flippedlifestyle.com/Podcast37.
SHANE: And mine is a little new thing that I have started with Issac; Issac is only six years old but he’s like really interested in swimming and like working out, like exercising and going to the gym and stuff. We put him through a little CrossFit kid-camp last summer and he just fell in love with jumping jacks and squats and doing all these exercises. Every day, Jocelyn and I actually stop working at around three o’clock; we usually take the kids to school, take Ana to her babysitter and then we come back here and we work till about three o’clock every day and we stop when Issac gets off the bus and we’ve been going to the gym. Issac has been coming to the gym with me, and I’ve been able to like show him – they’ve got some kid machines at our gym to like teach them form and technique and things like that. So Issac and I, two times a week, have been going to the gym, working out right after school. He has swimming lessons sometimes at four o’clock and so we’ll go swim and then we’ll go work out or maybe we’ll work out a little bit before it and it’s just awesome to be able to do that; like stop working in the middle of the afternoon and go with Issac and just enjoy that with him. We are really bonding and talking and he says that’s his favorite thing to do every week now, is to go work out with me. So that’s just an awesome experience, I never would have had time to do this if we had not sacrificed so much at the beginning and really made this online business thing work and we just want you guys to be able to do the same thing. So make sure you are doing what it takes, you are taking action and you are doing whatever you can with advertising, with your content to make sure that you get some of those can’t-miss moments when your online business takes off too.
JOCELYN: All right guys, that’s all that we have for today, we hope that you got a lot of benefit out of these paid social media tips and we will see you all next time.
SHANE: Catch you all on the flip side.
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Barbara says
Hi, guys! Awesome podcast (as usual)!
I have another question:
You mentioned in your podcast about giving something away first before asking for the sale. So if I create a free report to give away and my potential customer clicks to get it in exchange for their email address, what should I do next? In other words, how do I transition from giving away the free report to asking them to purchase my e-product?