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In today’s podcast we’re going to talk about we’re going to talk about how to use paid advertising on social media.
To many people start trying to figure out paid advertising without looking at the bigger picture, so that’s why today we’re going to help you understand the strategy before diving into the tactics.
You will learn
- The social media advertising principles you should.
- Why “paying to play” is actually an advantage.
- How to define your objective.
- How to know your audience.
- How to design and create your ads.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Listen to what others are saying about Flipped Lifestyle
Big thanks and shout out to you guys for putting together the Flip Your Life course! I received my email stating I completed the 29 day Flip Your Life course and during that time I’ve completed 4 ebooks (and all are for sale)!
Jr Gautreaux
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Can’t Miss Moments
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Can’t listen right now? Read the transcript below!
JOCELYN: Hey ya’ll! On today’s podcast, we’re going to talk about how to use paid advertising on social media.
[spoiler]
SHANE: What’s going on guys, welcome back to another episode of the Flipped Lifestyle podcast. We’ve got a little case of the giggles going on here because every time we hit ‘Record’ on this episode, a car keeps backfiring in our neighborhood or something going on. I don’t know, there’s a lot of noise outside today for some reason. So, if you hear something crazy, it’s either the dishwasher which is also – we got a lot of dishes, we’re trying to get caught up here and that’s running and we have cars shooting at us or something.
JOCELYN: And I’m also sick so I might cough.
SHANE: And Jocelyn is sick so she might cough or sneeze and so this might be the worst episode ever of the Flipped Lifestyle podcast by the time we’re done or the best. You never know. All right guys, we have a great topic today; we’re gonna talk about how to use paid advertising on social media. Our last two podcasts we talked about three kinds of avenues for getting traffic to your website on social media like Facebook, Twitter, Pinterest, things like that. We’re gonna get into today how to use money to buy traffic and that is how the game is played in modern internet marketing. You’ve got to pay to play so you’ve got to have some good strategies when you go into your advertising campaigns. We are not going to get into the exact specifics of how to set up Facebook campaigns or how to set up ads on Twitter; we’re gonna – what we are actually gonna do is just talk about principles, foundation type stuff that you should be applying to all of your social media ad campaigns. But before we do that, we want to read a success story from one of our students.
JOCELYN: All right, today’s success story is from J.R. Gautreaux; I hope I said that right JR. He has been a really big advocate of ours and –
SHANE: So active in our course; I mean, just one of the best community members you could ever ask for.
JOCELYN: – and he makes these videos all the time too which are super-awesome. We are going to be putting some of those up in the near future so be looking for that but he writes, “Big thanks and shout out to you guys for putting together the Flip Your Life course. I received my email stated I completed the 29-day course and during that time, I have completed four e-books and all of them are for sale.” So, way to go!
SHANE: That’s absolutely amazing, yeah! The goal was to sell one book or to create one digital product during the 29 days and JR just roared ahead in like two weeks and he got so fired up and figured out that the process was actually easier than he thought that he created three extra ones. And we got an awesome video that we’re gonna – I might try to post that actually on the show notes for this podcast with JR and one of his amazingly hilarious videos telling you what he did during the Flip Your Life course.
JOCELYN: So if you are interested in checking that out, head on over to Flippedlifestyle.com/Podcast36 and you can see one of those videos. If you want to create a digital product or four like JR, you can head over to Flippedlifestyle.com/Flipyourlife and we can help you started today and also, if you have a success story after using some of the strategies or techniques that we’ve shared with you either on our podcast or one of our courses or anywhere else that you have seen or heard Flipped Lifestyle, you can head on over to Flippedlifestyle.com and contact us and let us know how we have helped you and you may get to hear your story on our podcast.
SHANE: All right guys, let’s jump right into our topic today; we’re gonna talk paid advertising, taking money, putting your product or your brand out there and trying to drive traffic and leads and sales back to your website. The game has really changed online; you know, a few years ago, you could just start a Facebook page, build a huge following, you could start a blog and get a bunch of readers who would find you randomly through social media and people shared your blog post and things like that. But the game really has changed, the free ride is over. There really is no such thing as a free lunch. So there was kind of a free lunch there for a couple of years while Facebook and all these social media channels were growing and exploding, but almost all of them have changed how they deliver content to their users and in doing so, it’s caused the reach of the individual brand to go down. So, whereas before if you had 10,000 followers, you could post something and all of those people would see that. Now, you are lucky if 10% or 5% of the people who have liked your Facebook page or follow you on Twitter actually see anything that you write because the companies figured out that the money was in access. They are making businesses pay to access the people who are interested into their brands. So if you are trying to sell something to someone and you want your ad to appear in the newsfeed, you are going to have to pay to play to do that. Now, at first, it looks like, ‘Oh man, they are making me play’ and we always hear whiners and complainers basically everybody just kind of just gets mad at the fact that they can’t reach all their followers but in reality, it makes a lot of sense and a pay-to-play system is a really good thing for social media.
JOCELYN: And there are a lot reasons for that; first of all, it’s a better user experience. It’s good for the person who comes on to the social network. They want to see updates or tweets or whatever the case may be from their friends and family. They don’t want to see a bunch of things that are advertising to them. It’s just like on Facebook and we talk about Facebook a lot because it’s the primary social network that we use personally but on Facebook, if you got real-time updates from every brand that you liked, you would never see anything else because you know, if I’m a brand and I know people can see 100% of my content 100% of the time, then I’m going to post 24 hours a day and who wants to see a big newsfeed full of posts from brands? I know that I don’t. So, you know, Facebook has actually done a very smart thing by doing this but it is sort of hard to hear when you have a big reach and then all of a sudden you don’t have a very big reach. So that’s what a lot of people’s problem is with this new system. But we think it actually can be an advantage.
SHANE: You know, there are stats out there that say like 80% or 90% of all small businesses fail and that probably carries over to online business. It might even be higher, it might be as much as 90%-95% of online businesses fail and the reason a lot of businesses fail is because they are not willing to do what it takes to be successful and one thing that it takes to be successful online is the willingness to go out and buy advertising. You know, you’ve got to go out and get your message in front of people and here’s the deal; before you could pay to play, you just had to hope that people would find you. You had to hope that your message would catch on, you just had to hope that people would share it. But now you have a way to go and guarantee that your message, that your solutions to people’s problems are going to end up in front of the people that need to hear your message. You have the ability to go out and just say, ‘Here’s five dollars, show this to a thousand people’ and you know for sure that it’s going to happen and now it really just becomes, is my message good enough, is my solution good enough. If you believe in your product and you believe in your brand, you should love the fact that you can absolutely pay to play and go and put that in front of people. It gives you a huge advantage over a lot of your competitors who are being wishy-washy and are kind of whining a little bit that they have to pay to buy advertising. If you are willing to pay $25 to go buy some ads and your competitor is like, ‘I’m not doing that, I’m just going to go my own way’ then your message is going to get in front of more people and you are going to be the one who gets those leads and gets those sales. So, it can actually be a huge advantage over your competitors if you are willing to pay to play.
JOCELYN: Another reason why paid advertising can be a very good thing is that social media networks know us very well. It’s actually a little scary how well they know us.
SHANE: Yes.
JOCELYN: And they know what you like, they know what you don’t like, they know who you talk to, they know what you talk about and so that’s actually a really good thing for advertisers and it’s so – the advertising can be so targeted when you are paying in this way; I mean Facebook, Twitter, they know who you are interacting with, what you like and what you don’t and they can show your ad to the most beneficial group of people to get your objective done, whatever it is that you want your ad to do. So just keep that in mind as you are targeting people in your audience or social media.
SHANE: That’s going to save you a lot of time. You know before, you would have to go find groups and find places to talk about your messaging and go out and find your people. Now you can just log in, go into the ad manager, boom! Facebook finds all the people you need that are exactly interested in the product you are trying to sell. So it’s going to save you a ton of time by doing it this way instead of having to go out and do the legwork by yourself. So long story short here, we are not going to beat this horse to death but don’t be a complainer, don’t whine about this, these are the rules of the day. This is how the game is played online. The platforms that we advertise on, Google, Facebook, Twitter, Yahoo, Bing, whatever it is that you are going out and spending your money for advertising, they set the rules. So you can either be mad about the rules, or you can figure out how it works and you can go out and seize that opportunity to be able to make more money and get your brand out there in front of the most people possible.
JOCELYN: All right, so we are going to go into our six tips for using paid social media advertising to your advantage and these are things that we wish that we would have done or known when we were first starting out and we think that would really help you as you grow your online business. The very first tip is to know your objective. In other words, what do you want your ad to do? You can’t really develop a good ad if you don’t know what the ad is supposed to do. A lot of people think that you need to pay for likes on Facebook or pay for followers on Twitter and we personally feel like that is not a really good use of your money because what that does is it gives your customer data to the social network and I feel like they know enough about us. Let’s get the data ourselves, let’s get the people on to our sites, giving us their lead information, their email and you know, the social network is gonna know that that person did that and they may even like you page or follow you as well. So, don’t freak about likes and follows, those aren’t the most important things.
SHANE: And one of big things that we figured out lately is, we’ve been running ads and the whole goal of the ad is to get people to click a link to go to a sales page, to get an email to give away something free or to get that lead. We are getting more likes and followers off of those ads because people are discovering something very interesting, they get a free product, they go back and like our page. Whereas before we kind of started buying a few likes here and there where we had advertised and be like ‘Hey, like our page – blah-blah-blah’ those were not real successful. So our money was much better spent getting the email and we started getting likes and followers along with it.
JOCELYN: And the benefit of that is that you can contact those people how and when you want to then. You don’t have to depend on the social media network to show that particular thing to that person. So we think it’s a lot more powerful to have that person’s information yourself. When you are advertising to cold leads and cold leads are people who are not familiar with your brand. If you are advertising to them, you want to try to get their email so you want to give them something to entice them to give you that email. So maybe it is an e-book that’s free, maybe it’s a video course that’s what we do for Flipped Lifestyle or maybe it’s something totally different. But when you are advertising to cold leads, they are probably not going to buy something right away so you probably shouldn’t say, ‘Buy my new widget.’
SHANE: Hello stranger, give me your money!
JOCELYN: Yeah, that’s probably not going to work very well.
SHANE: Not gonna work, no.
JOCELYN: You can also pay for conversions and these would be people who are hot leads or warm leads and these are people who are familiar with your brand. They have had some experience on your site, maybe it’s from an email list that you already have. Those are people that you could possibly try to get to convert into sales. So just keep that in mind as you are coming up with your objective for your ad.
SHANE: All right, so like besides making money Jocelyn, what are like some different objectives that people can look for in their advertising? Or what are they trying to accomplish with their ads?
JOCELYN: Well, we talked about earlier that you can try to get more likes or follows and how we don’t think that is the best use of your money; you can also try to get clicks to a website. Maybe you are just trying to get people on to your website for a particular reason, you can do that. You can do conversions either with email addresses like getting someone’s email or actual sales and that is of course the number that we like to see the most and there are probably others too.
SHANE: You can get engagement like you can get – you can pay to have people see your tweets or see your posts because maybe you are doing like a poll or a survey and you want people to comment, you want people to engage or like maybe you are doing some market research. We had a client of ours the other day, we had him run a poll. He was convinced that he knew exactly what product he wanted to create for his audience and he’s like, ‘This is what I get asked about all the time. I know if I polled my audience, they are gonna tell me to do this.’ And we were like, no, that’s not true. You need to go and I want you to post this question to your audience; I want you to pay to boost the post because he had a lot of followers. So he just went ahead and targeted his people and when he did that, and it was a totally different answer than he had ever thought. So that’s another objective for an ad sometimes. It’s ‘Hey, tell me what you want you to buy’ and maybe they come and engage your post and you get some data like that to collect.
JOCELYN: Right, just remember that when you are coming up with your objective and you are thinking about it, the social media networks, they are really good at finding the right people to see your ad. As long as you have the correct objective in mind and the correct audience in mind, which we’ll talk about in a couple of minutes, they will find people to see your ad and if it is designed correctly, it probably will work.
SHANE: Yeah, and before we go on, we are going to really talk about knowing your audience, that’s our second tip for paid social media advertising but it’s important to remember also the objective of the social media network is to make money and they want you to succeed. They want to give you the tools that you need because if you don’t succeed, you are going to stop buying ads and then they don’t make money. So always remember that when you are getting a little embittered by this that all these tools are so powerful and we would not have them without the social media networks. So go in and take advantage of them, they want to make money, you want to make money, it’s a very symbiotic relationship, you just have to take action and do it correctly. All right, our second tip for paid social media advertising is to know your audience. All right, we have our objective, maybe we want clicks to a website to get emails, we have to build our ads like to do that but you have to know who you’re talking to. You can’t just go out and say, I want to target all men aged 18 to 65. Well, there is a lot of different people in that range and a lot of different interest and they may not want your product just because they are a male or a female or they are in a big age bracket. You’ve got to understand the target avatar and that’s a fancy word that people really just use for demographic these days so they sound smart – so if we are gonna use it, we will sound smart. The avatar is the person you are talking to, the person you are going to sell to, it’s the exact person that you believe needs to buy your product. Like my avatar for CoachXO is a high school football coach who is on a team that wins between three and seven games a year and he wants to take his football team to the next level. So, that’s a very specific segment of the football coaching world that I target my ads and my message to. If you are not sure who your avatar is, you really need to sit down and you really need to write that down, you need to have a very descriptive paragraph that says, if I could pick a perfect customer and sit down in a coffee shop with them and try to convince them to buy my product, it would a no-brainer for this person to pay me to give them my service. This is the exact person I would do that. Now a way to tell that, if you are kind of confused how to figure out who’s going to buy your product, a great way to do it is to look at other people in your space; look at other football coaches, look at other teachers, look at other, I don’t know, life coaches or whatever you are doing online and really try to figure out who they are targeting. Go look at their fans and you can even target specific people and that’s a powerful way to go right after your target demographic because you know those people are interested in your stuff. When I first started running any kind of ads for CoachXO.com, I would target things – famous football coaches because I figured people that followed them were exactly the people that I wanted to target so I would go after them or I would target associations. I would target all of the followers of the American Football Coaches Association because I figured, why would you join that organization if you are not a football coach? So that’s a great way to go in and learn about your audience is to find people in your space, look at their audience, target their audience. You can actually tell Facebook and Twitter and places like that, you know, target only this person’s followers or target only people who have liked this Facebook page and that will let you really zero in and get the right people looking at your stuff.
JOCELYN: And the influence in your space is also good way to find out which social media network that your fans could possibly be using –
SHANE: Oh good point.
JOCELYN: – so if you are not sure, if you want to concentrate on Facebook or Twitter or Instagram or whatever the case may be, look at someone who is doing well in your space and see where they have the most followers. That’s probably a good indication of where the audience is at.
SHANE: And that’s – we’ve actually done that many times. Like we have looked and we’ve studied a target demographic, we found someone who was already selling a product and we were like, ‘Oh this person has like a 100,000 Twitter followers but for some reason they only have 15,000 followers on Facebook. So you right then can see, hey I need to go over to Twitter because that’s where all the people are that are buying in my space. So make sure that you are really looking at influencers and whatever you are trying to do to kind of find out where your audience hangs out. There’s a lot of different ways you can target people; you can target people on the social media networks when you start setting up ads by age, you can target them by location; we actually are having a live event in San Diego, in two weeks we sold it out and we targeted San Diego. We actually picked that city and I think it was like a few counties around it; wasn’t it? It was something like that and we targeted a very small area to let people know that we were coming to San Diego and lo and behold, four or five people actually from the San Diego area bought tickets to this event because we ran ads in that exact place. You can go by what people like, what they are interested in and what we have already talked about, other people’s followers. So there’s really an infinite number of ways that you can dial down and target people with ads to your products.
JOCELYN: Yeah, Shane was just talking about how to target people and for people who sell things a lot locally, that location could be really powerful for you.
SHANE: Powerful.
JOCELYN: So just something to think about, you know, if you are a local business, don’t think that you can succeed with social media marketing. You absolutely can.
SHANE: We actually have an example of that. We had a local friend who was starting a gym and when they first started out, they were like, ‘How can we get the word out?’ and we showed them in Facebook, the city that they lived in sits right in the middle of three counties and all three counties had about a 150,000 people together. And they were like, ‘Oh, it’s just going to be so hard to tell everybody about this, we’ll have to do billboards, we’ll do this’ and I showed them how to target those counties on Facebook and in like a weekend, they saw 30,000 people see their ad and over 100 people came to their grand opening for that and many of them found them on Facebook. So Facebook can be a great thing for physical products in the real world; maybe you don’t have a digital product, you’re not in the online business, but if you got a store and you want to sell to more people in your area, you can totally reach them with social media marketing.
JOCELYN: Yeah, and I see people doing this all the time in the newsfeeds. So it absolutely can be done and it can be very powerful in that market. Another thing about knowing your audience is, don’t try to advertise everywhere and we talk about this all the time. Choose something that works for you, choose a place that you like to go and where your audience is at and stick with that for a while. Don’t try to place ads on Facebook and on Twitter and on Instagram and on Pinterest, it’s not gonna work. You’re just gonna spread yourself too thin and you are also spreading out your money too thin. Pick one and if you don’t like the results of that social media network, possibly try another.
SHANE: All right, so we have already talked about knowing your objective with your ads, what you want to do, we talked about knowing your audience and the third tip we have is to know your ads. Know how to build a good ad. People over-complicate this and they make it really sound like it’s rocket science or something to make a great ad and really there’s only a few basic parts to a good ad. Don’t try to – everything doesn’t have to be perfect like the books say like ‘These 30 headlines are the only thing that ever worked to get people to open emails’ and all of that. A lot of our emails are just, ‘Hey ya’ll! We got something to tell you.’ You don’t have to really get into all that with advertising. You just have to follow some basic fundamentals and all of your ads are going to be okay. The first thing you do is your text has to be catchy. We always try to say something in the first seven words to really be descriptive. We are not really looking for that ClickBank type stuff that ends in dot-dot-dot like, ‘The seven greatest tips of your life that will make you an epic – something blah-blah-blah click here!’ You don’t try to do that, you want to be really descriptive, really straight forward, like when we started running an ad for our live event in San Diego, we just said, ‘Hey guys, we’re coming to San Diego in March.’ That was the first sentence in our ad. We just wanted to let people know this is exactly what we are doing and if you are interested, keep reading. We actually wrote out more text in the ad, we didn’t have a little click-through to learn more and we wanted people to really identify with the ad and kind of qualify themselves if they wanted – if you couldn’t be in San Diego in March, keep scrolling in the newsfeed, you don’t need to see that anymore. So be really descriptive, really clear, don’t be clever in any kind of headlines or text that you are putting in your ad and you are going to be a lot better off. The second thing is, you need to be using video or an image. You can’t just run and ad with a text – something for text even if it is on Twitter. You need to be using something that is visual, something that people can see. Think about how you use social media. I don’t know about you, but I’m scrolling through my Twitter newsfeed or I’m looking through Facebook, videos stop me, images stop me and you got to do something to catch people’s eyes while scrolling through because most people just clear through their newsfeed as fast as possible while they are on their lunch break or something.
JOCELYN: And if you are advertising on Facebook, there is a guideline for text that can only take up 20% of your ad or your image. So, make sure that when you are doing your ads that you check that – and there’s actually a handy little tool that is not super well-known on Facebook. It’s a little grid and you can upload your image and see if it will be approved or if it won’t and we can link to that in today’s show notes.
[Cordie, that link is in the Google doc that I shared with you with the show notes for 36 and 37
It’s highlighted in green.
Yeah. It’s called – so you don’t have to really go look for that. We’ve got the link for you, it’s number three on our notes.]
SHANE: Another great thing about images that you got to remember is you really don’t even have to put text on the images. I think a lot of online marketers really mess this up. I actually just split-tested an ad. We ran an ad for about a week to see some results and we had text on the actual image. It was a quote by someone that someone had said about us and we ran that ad and I ran it again the next week but I used just the image that was with that article but I didn’t put any text on the ad. It converted and got click-throughs way better when we didn’t put any kind of text on the picture because to me, when I’m scrolling through a newsfeed in Twitter, Facebook or whatever, if I see a bunch or words or a big orange button or something like that, I know I’m being advertised to, I keep on scrolling. I have ad blindness to that. But when you just see a picture and it looks like someone took a picture with their phone and posted it to Facebook, so you’re like ‘Hey, what’s this person up to?’ So you don’t have to put text and stuff on your images, you can just let the comment-box speak for itself. You can have a link up there and you can just let that image be captivating and get their attention and that will kind of stop the newsfeed. They’re like, ‘Oh, sweet image’ I’ll read the text, I might click on the link. So don’t think you have to go in and use Photoshop and put all these things on your pictures. Just use pictures like you would normally and those are often good enough to get people’s attention. Also it’s important to remember, whenever you’re designing any kind of ad, as long as your text is clear and you’ve got a nice image or video, your ads are going to go a long way to making you money online but always remember that you can’t sell in the actual ad itself. Most people are not using social media to shop and buy things. That’s not why they are there. So, any time you are telling people to give you money or sign up now or do this, especially on the cold leads, you are not going to be very successful. The main thing is always to get them to your site, get them to know you whether it’s quickly or over time and eventually all of those people will become buying customers. So just make sure you are keeping your social media ads social and you are not trying to be too salesy on them.
JOCELYN: Another thing to consider when you are making your ads is your link. Make sure that it’s not something like super-long and looks kind of spammy. You can make it like Flippedlifestyle.com/Contact or whatever the case maybe that you are trying to put in your ad. You can also put just text in the – what is that called – in the space for the URL. You don’t have to actually put a URL which is something that we recently learned in a course that we were taking. So, just something to keep in your mind that you don’t even have to do that. Also it’s important to have some type of call to action. You want to make sure that people know what they are expected to do with the ad. If it’s just a general ad and there’s really nothing for them to do, they may just look at it and move on. So make sure you tell people, ‘Click this to get this’ or click here to learn –
SHANE: To learn more or whatever, yeah.
JOCELYN: – yes. There is actually a way you can put a Learn More button on Facebook if you are using Power Editor which is a little bit above and beyond what we plan to cover in this podcast. So if you are interested in doing that, you can look at videos on YouTube or something like that.
SHANE: Call to actions are critical to making people do what you want them to do. People do not obviously think, ‘Oh, I got to go buy something’ or I got to go do this or I need to do that. People want to know the next step. If you grab their interest, they are basically going to wait for about a second at the end of that post or that ad and say, ‘What do I do next?’ Okay, if you didn’t tell them what to do, you know what they are going to do? Scroll down their feed and find something else to get interested in. We all have ADD these days, none of us can pay attention more than ten seconds to anything. So you’ve really got to guide people to where you want them to go. ‘Click here’ and then when they get there, you say ‘Play the video to watch and see learn more’. You have to tell people exactly what you want them to do every step of the way. All right, guys, we just looked up at the clock and saw that we were already almost 30 minutes into this episode and we know that that is lot of information to take in and we don’t want to overwhelm anyone listening to this show. So we are actually going to stop at tip number three today and we are going to come back next week and give you three more tips and finish our six tips for paid social media advertising. That way we don’t kind of overcomplicate – we want you guys to take this content today and go take action on it. Listen back to this podcast again; try some of these things that we talked about and then we will come back and we are going to give you even more information about using paid advertising next week. We’re gonna talk about how much you should be spending on your advertising when you start out, how to measure your ROI, that’s that fancy word that everybody uses, it means Return On Investment; if I pay five dollars, am I getting 20 dollars back? How am I going to make money and we are also going to talk about other paid strategies kind of besides social media, a little bit outside that other places that you can pay to advertise online. But before we do that –
JOCELYN: I’m gonna die.
SHANE: – we are going to give you our can’t-miss moments for the week and Jocelyn is super-excited about our can’t-miss moment this week.
JOCELYN: I am. We are actually watching the NCAA basketball tournament –
SHANE: While recording this podcast.
JOCELYN: Yeah, we are; we’ve got it on one screen and the podcast on another. But I am super-excited about that because at this time last year, we could not watch the tournament or we could not watch it easily. It was available online but our internet here at Kentucky is not the best so it didn’t really work that well and this year, we actually have cable. We did not have it last year so I’m really excited that we were able to get cable again and we were able to watch all these games because we are big college basketball fans –
SHANE: Huge college basketball fans.
JOCELYN: Go Kentucky Wildcats!
SHANE: And my can’t-miss moment this week was going to the SEC tournament. We actually went to Nashville with some friends of ours and we had a great time. The kids went over to the grandparents for a few days and Jocelyn and I got to just hang out by ourselves and just enjoy Nashville and take in the thousands and thousands of the big blue nation or the fellow Kentuckians who trekked down there with us to watch us dominate the tournament and hopefully we will be broadcasting the podcast for you soon while Kentucky is winning the national championship. I’m just saying, they are pretty good and go Big Blue!
JOCELYN: Yeah, let’s go Cats!
SHANE: Sorry if you are a [Inaudible 0:30:56] fan and you’re listening to the podcast but go Cats! All right guys, that’s all we’ve got for this week. Tune in next week when we finish this podcast with three more tips on how you can use paid advertising to make more money online with social media and until then we will catch ya’ll on the flip side. Go Big Blue!
JOCELYN: Bye.
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Matthew says
How much do you typically spend on adverstising for a digital product or webinar on a weekly or monthly basis?
Brittney says
Thanks so much for all of the information here. My wheels are turning. I’d love to see some examples of the ads that you have run. Is there anyway to see those? Do you have any resources that you used when you started designed your ads?
Barbara says
Hi! I love your site and all of the information you provide. Your personal story is very encouraging as well, especially since I am a mom striving to make income online.
I am listening to this podcast and I need a little more information in regards to FB ads. You mentioned not to be “salesy” in the ad, but keep it social. So, for example, if the purpose of my ad is to get people to sign up for my email list by offering a free report, what type of wording should I use instead of saying “sign up now”?
Jocelyn Sams says
I like “Learn More”