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In today’s podcast, we are going to talk about how to create a sales page for your digital product.
When we first got started one of the things that really held us up was creating a sales page.
Figuring out what to include to make it convert was tricky.
Today, we wanted to clear that up for you and give you a template for creating your own sales page.
You will learn:
- The reason you need a sales page
- The key components that make a successful sales page
- Why videos make better conversions
- The importance of listing your products benefits
- What testimonials can do for your sales page
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Listen to what others are saying about Flipped Lifestyle:
We recommend Leadpages for creating sales pages.
Leadpages saves you HOURS of time, has amazing analytics, and simply converts sales!
Links and resources mentioned in today’s show:
- Camtasia
- Amazon
- LeadPages
- Elementary Librarian Sales Page
Can’t Miss Moments:
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s podcast, we are going to tell you how to create a sales page for your digital product.
SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let’s get started.
What’s going on, guys? Welcome back to the Flipped Lifestyle Podcast. It is great as always to be back with you again this week. We’re going to talk about a topic today that gave us fits at the beginning of our online business and that was creating a sales page.
You worked so hard when you create a digital product. You put a lot of effort into it and now you’re ready to create this page where the product is kind of going to live, and there is so much information out there about what to include in the sales page, what makes a sales page convert and make money for you online.
There is just so much out there that it becomes really overwhelming and confusing on how to actually create the sales page for your digital product, and it really caused problems for us when we first started out. We would spend hours and days, sometimes even weeks creating a single sales page and we wanted to share with you today all of those things that we learned how to create sales pages. We can now create a sales page usually in a couple of hours. We can roll in, do it, get it done, and have our product to market as fast as possible, but it took a long time for us to figure out and we want to help you guys get past the learning curve a little bit today.
Now we’re going to change our format a little bit here on this podcast. Usually, we read an iTunes review during this segment before we get into our topic but we’ve been getting a lot of messages on Twitter and on Facebook and even on email lately so we thought we would start sharing some of those to get more of our audience involved and not just focused so much on our iTunes reviews each week. Today, Jocelyn is going to read you a couple of messages from Twitter.
JOCELYN: All right. We have a couple of tweets to read today. The first is from David Brown and he is @DavidisBrown. It says, “Hey guys, love your podcast. You guys are awesome.” Thanks, David. We appreciate that. The second is from Dave Shrein. I’m sorry, Dave, I don’t know how to say your name and he is at @DaveShrein if you want to say hello to him. It says “@FlippedLS, you guys are awesome. Thanks, Shane and Jocelyn. Your advice is practical and helpful. Cheers.” Thanks so much David and Dave. Apparently, we have a lot of…
SHANE: A lot of Daves out there.
JOCELYN: …Daves and Davids. Thanks, guys. If you would like to send a tweet to us, you can do that on Twitter @FlippedLS. Send us a message and we will talk to you.
SHANE: All right guys. Let’s jump into our topic today. Today, we’re talking about sales pages. Great sales pages are critical for your online business. They are not as important as your product. Your product and your content is the most important thing, and we’re going to talk about that throughout today’s podcast. But if you are going to make good money online, especially passive income online where your sales page is working for you 24 hours a day, seven days a week, you’re making those sales when you sleep or when you’re doing other activities, then you’re going to have to have a good sales page.
The sales page is basically you. It is there when you are not and it has to convey all the information to your audience, to your customer to convince them to buy your digital product while you’re not there so it can work for you online. If you are going to make money online, you’re going to have to master the art of creating good sales pages.
JOCELYN: There is definitely a formula to sales pages. When you look out on the internet and you’re thinking about buying something, you’ll notice that a lot of those sales pages look very similar and it’s really not that complicated. There is a formula to it. A lot of the people out there online who are selling procedures for making money online and things like that, they want you to think that if you have a good sales page that you can sell anything. “The sales page is magic” but the truth is that your content and your product is the really what is the most important to get those people to convert.
A great sales page is not going to sell a product that people don’t want to buy. It really doesn’t matter how pretty your sales page or how great your headline is, if your content is bad if your product is not something that people want to buy, that sales page is not going to convert. On the other hand, bad sales pages are not going to sell good products as well as you would like.
When I first started out in Elementary Librarian, I pretty much didn’t even have a sales page. When people clicked on library lesson plans, they were taken to a page with three buttons, and it’s kind of embarrassing looking back on them. I had three buttons and one of them said, “Full year of lesson plans.” One of them said, “Library Center’s book” and the other one said, “Mini-lesson plans.”
SHANE: There was no copy or anything on it either.
JOCELYN: Yes, I had nothing but those three buttons and that I made any money off that at all is amazing.
SHANE: Miraculous, yeah.
JOCELYN: When I did finally start using a sales page, I mean, my sales just skyrocketed. It’s not magic but if you have a good sales page, it can really make your sales of your product that much better. Both things are important. You need to start with your great digital product that you have worked hard on, that you’ve put your blood, sweat, and tears into, and then you need to add a really good sales page on top of it and that’s when you’ll really start to see those conversions happen. Right now, what we’re going to do is we are going to give you five components of a great sales page.
SHANE: The first component that you need on your sales page is a great title that has a clear and concise headline. You’re going to get online and you’re going to see all of these gurus talk about you need these things that inspire people and create action, and you want that click bay where it makes them like, “I’ve got the secrets to make you rich. Read more.”
That’s really not what you want to do in real life especially outside of make-money-online-niches. You want to have a better headline than that to be able to get people to read your copy, go through your sales page, and understand how you can solve their problem. We’d say on the titles, you’ve got to be very clear and concise. Don’t get cute. Clarity is better than cute.
Don’t say something like, “In three easy steps, your life is going to become completely upside down and you will be rich and famous.” Don’t say something like that and kind of just spark their interest because if you promise something crazy like that at the beginning, in the headline, and you can’t deliver that, they are never going to buy your product.
What you want to do is tell someone exactly what your product does. You want to spell out the benefit to them. You want to explain the problem that you’re solving for the person that’s reading your sales copy and you want to let them know that they have found the right answer to their problem in your product. The sales page itself is going to explain why you’re solving their problem, how you have the answer for that, but your headline is just going to define the problem for them.
JOCELYN: Mine on Elementary Librarian says “Never write library lesson plans again.”
SHANE: That’s it, period. It tells them exactly why they are there, exactly what they are in for, and exactly what they are going to get when they buy her product. It also clearly defines the problem. Teachers have to spend countless hours creating lesson plans. It’s a very time consuming and frustrating task usually that you are being forced to do by an administrator. By defining that problem and explaining that Jocelyn has a solution to that problem.
Your problem is creating these huge lesson plans, you don’t have time to do it, and the solution is she’s going to tell you exactly how you never have to plan them again. When you’re creating your title, you just want to let people know they are in the right place, you want to define the problem for them, and clearly explain that you’ve got the solution and if they keep reading, they will find that solution. So don’t get caught up on your titles. Just be very clear, very concise, and get people into your copy.
JOCELYN: The second component of a great sales page is video. There are a lot of studies out there that show that a sales page with a video converts much better than a sales page without a video. There are several different options of what your video can be. You can go over the benefits and features of your product. You can actually appear in person if that’s something that appeals to you. It is not something that appeals to me just because I feel very uncomfortable being on video but if that is not your thing, you can also use a screen capture.
We actually use a program called Camtasia and we will put a link to that in today’s show notes if you want to check that out. That’s the program that we use to make our screen capture videos and they turn out very nicely.
Using video gives your product a voice and I know for me on Elementary Librarian that using video has just really, really affected my sales. I feel like it has really made my product just more appealing to people who are looking for it and just give them that inside look that people really want. It just looks like you know what you’re doing. A video is not hard to make. I think a lot of people are intimidated by video. You can even shoot a video on your phone. Pretty much all smartphones have video capability now and so it’s very easy to do. Just shoot a phone video, do a screen capture, just something that gives your audience a little bit more information about what you’re offering.
SHANE: And video lets you do some things that you can’t do in sales copy. You can explain benefits. You can go through and write down every single thing that’s on every single page of your digital product but video lets you kind of make the process more real than buying your product. For example, one of my bestselling products is a weightlifting manual that coaches can use with their high school football teams. When coaches are looking for books or materials like that, how do they do it? They go to the bookstore, they flip through the pages, they see if they like it, they may check out a couple of weeks of the workout, whatever.
I can’t do that. I can’t simulate that in sales copy, in text, but I can use Camtasia to do a screen capture of me talking about what’s in the manual and flipping through the pages in the PDF of the ebook. That kind of gives that person that feeling of going into a store, kind of kicking the tires, flipping through the pages, and they get a good look inside the product to see if they want to buy it. Using video lets you do some things that you’re not going to be able to accomplish in text and also some people will watch videos where they won’t read your copy but they might hit play and sit and watch your video for a few minutes.
JOCELYN: I really love video because I feel like it gives a personality to your product. If someone gets on your landing page and maybe they don’t know anything about your website or if you have a blog, maybe they have never visited it and they just land on the sales page, it just gives you a voice and it makes your product a little bit more real. It’s not some faceless thing on the internet that anybody could have created. It’s something that someone put their hard work into and just hearing your voice I think makes the product sound more authentic. In fact, don’t even try to sound real professional about it. I’m not saying just record anything but if you make a couple of mistakes like we do, all the time…
SHANE: All the time.
JOCELYN: … people relate to you more because they think you’re a real person so just a couple of tips on the videos. Don’t think it has to be perfect. It’s just a great way to let your audience have that sort of inside look at your product.
SHANE: A lot of people sell production value but most of the time, it’s because they are selling you their product that teaches you about production value. Like Jocelyn and I have found that a DIY approach, kind of do it yourself model, and I’m not saying about outsourcing or getting some editing done. I’m just saying that getting your information onto the video is way more important than if it looks like the latest internet superstars high-quality video that they made in a studio or something or like that.
Jocelyn and I have made hundreds of thousands of dollars with very simple videos that we cut in five minutes. I cut a video for one of my newest products, I think, two days ago. I literally hit record on Camtasia, recorded myself talking for about 15 minutes, hit stop, went through, cleaned it up a little bit, and uploaded it to YouTube. That’s it. Don’t think this has to be some super expensive high production Hollywood video. You really just need to make sure it has got the information you need to sell your product.
Alright, so the first component was to create a great title and be very clear and concise. The second component was a good video that’s going to put some personality and give your product a voice. The third component of a great sales page is you need to list the benefits and the solutions that your digital product offers to your customer. Now there’s a very simple way to do this. The first thing you have to do is bring up the problem again.
You want to frame the problem for your customer. Once you’ve reminded them of what the problem is, what they are looking for then you can start listing all of the ways that your product solves that problem. You can tell the benefits. For example, my football coaching manual for weightlifting, it explains, you lost games last year because your kids weren’t strong enough and then I go in and say, “This is how my product is going to make your kids stronger on the football field. The next thing is you lost games because you weren’t fast enough and then I go through a list of ways that my product is going to make your kids faster.
Basically what you’re doing is you’re just explaining what’s in it for them. What are they going to get when they give you money and they get your digital product? How is that digital product going to give them a solution to that problem?
Now you want to be very clear and concise in your benefits and solutions. You don’t want to use paragraphs on a sales page. You can use a couple here and there if you’re explaining a story or if you’re telling a little bit about yourself, but when you get into this third component, when you’re listing the benefits and solutions that your digital product offers, you need to be very short, use as few words as possible, and bulleted lists make a great a way to do this. That way, you can clearly explain as fast as possible because a lot of people will just skim through a sales page and if they see a big block of text or paragraph, they are not going to stop and read that.
But if they see four bullet points, they might stop and glance through that, read what’s going on. If they see a bold headline with a couple of bullet points under it, they might stop and check that out to see what the product has to offer. Make sure when you’re going through your benefits and solutions, you’re always framing the problem, you’re listing exactly how your product solves that problem, and you’re being as short and clear and concise as possible in the benefits sections.
JOCELYN: Along with the problems and solutions, another great thing to list is the components of your digital product. Not everyone will be able to watch the video, like for me, a lot of teachers are in school and maybe they don’t have access to video during the school day at their computer or maybe they just don’t want to have the audio playing while their students are there, or whatever the case may be. Just make sure that you also list everything that is included in your digital product for those people who like to read instead of watch.
All right, we talked about having a clear title, making a video for your sales page, listing the benefits and solutions to problems, and the fourth component of a great sales page is customer testimonials. To me, this is probably the most important. You must have solid testimonials on your sales page. If you do not, then you’re not going to be selling very much most likely. If you don’t have testimonials, there’s probably a lot of you guys out there thinking, “I’m just getting started. I don’t have…”
SHANE: I’ve never sold a book, how do I have testimonials? I don’t even have customers, how do get testimonials?
JOCELYN: Exactly. If you’re sitting there thinking, “There’s no way I can do this. I don’t have any testimonials,” there are ways for you to get testimonials. The first thing that you need to do is you need to get your product into somebody’s hands, whether you give that to them, if you offer it at a discount, whatever it is that you need to do, you need to get it into someone’s hands and offer them some type of an incentive to give you a testimonial.
SHANE: One of the things that I did when I first created that weightlifting manual that I’m using as an example in this podcast is I found five or six people in the coaching profession that were friends of mine that I knew and I told them, I said, “I’m going to give you this manual and the first thing I want you to do is just give me your opinions on the manual. Tell me all the good things that you liked about it,” and then I asked them to use it for a few weeks and come back and look at those again and tell me more good things about it.
When a couple of those guys adopted the program, they said, “Man, I’m using this. This is a great product.” Once they did that, I now had some testimonials that I could put online. You only need two or three. You don’t have to put hundreds of testimonials. You just need a couple good examples early on to show some kind of social proof. Go to people you know in real life that are in your industry or reach out to a couple of people online and just give them the product, ask for some positive feedback, and if they use your product, if they use that in real life and they give you something positive to say, that’s a great thing that you can do to get a quick testimonial for your product.
JOCELYN: Text testimonials are fine like if you just want to have somebody write you an email, write a couple of sentences about your product, that’s what I did at first. The first testimonials that I ever got, I just made a form on my website and I just had people come in and type what they liked about the product, just a variety of questions that I would ask them about my product and I actually did a giveaway from those submissions.
People love to get free stuff so if you can offer some type of incentive for them to give you a testimonial or to write a little bit about your product, fill out a survey- what they liked, what they didn’t like – that kind of information is very powerful as you make your product better and things like that. Giving incentives, there’s nothing wrong with that at all. Some people might frown upon that but I do it all the time and it has worked out very nicely for me.
The latest thing that I did with my Elementary Librarian sales page is I gave people a huge incentive to make video testimonials. Video testimonials are very powerful because people see the faces of people who have used this product. On my Elementary Librarian site, people recorded them in libraries. They recorded them outside playing with their children because they had all this extra time to do that and that just spoke volumes about my product.
I did limit the amount of submissions that I had but I told people if they would make a video testimonial for me, I would give them an entire year of lesson plans. That’s a $300 value and I think I gave that to 10 people. But you know what, I bet I sold way over 10 lesson plans because I had those video testimonials. Just always keep that in mind. I know it seems like you’re kind of giving a lot of stuff away if you do that but it is well, well worth it in the long run.
SHANE: You have to ask for testimonials. Think about the internet. Think about how negative people are on Facebook. Think about when you go to Amazon or the forums on a news site. Only the negative people are out there screaming and hollering, but there are hundreds of people out there, dozens of people out there who would love to give you a positive review but they don’t have the time or they never really think about it. It’s not a priority for them. You have to go out and ask for testimonials. “Hey, did my product help you? Please tell me how it helped you.”
Sometimes, you have to give people a little nudge. They already think good about your product or they already have positive feelings about what you’re doing but you just have to give them that little nudge over the edge to kind of incentivize that behavior. Don’t be afraid to go out and ask for testimonials. They are not saying lies about you. They already think your product is good or they already like what you’re doing. You just have to kind of pull that out of them because some people don’t always volunteer that information. There’s nothing wrong with asking for testimonials from your customer base or just from a few people in your inner circle that get those first testimonials on your site.
JOCELYN: Just remember to showcase your best testimonials. That’s what Shane and I both do. We go through and handpick the very best ones. It’s perfectly fine to take short phrases out of testimonials if you don’t want to include the entire paragraph or whatever the person wrote. That is totally okay.
I mean, I’m not advocating that you switch words around or anything like that. Don’t do that but if you just want to take a short snippet out of what they write, there is nothing wrong with that at all and you can also put the rest of your testimonials on a separate page so if people would like to see more, they can, but you don’t want like 100 testimonials on your sales page. Pick four or five, the very best ones, and let people read the others on a different page.
SHANE: One thing you should never do is make up a testimonial. Don’t ever lie and just make up some words that someone put out there. Don’t just straight say, “This person said my product was great,” and that person doesn’t even really exist. There are practices in advertising. Say, you have a text testimonial and on commercials, they will have real testimonials but they will have actors portray that. Those are some things that advertisers do but you cannot just make up good things about your product and use a random name with them or anything like that. Make sure that your testimonials that you get are real. If you don’t have social proof or testimonials, don’t panic, just leave this section off your sales page until you do.
Is it going to help you in the long run if you have them? Yes, but if you don’t have any, you can’t put any up there so don’t like and put anything up there. As soon as you get your first one, put it up there. As soon as you get your second one, add to it. Your sales page can grow over time so don’t feel like you have to have these. If you’ve never sold a product, you’ve never given it away for free, and you have no one that has ever seen your work, you don’t have a testimonial. So you can skip this section for now but as soon as you get those first couple good words about your product, put those on your sales page.
JOCELYN: But in my opinion, this should be one of the very first things you do when you create a digital product. Testimonials are that important. You must have them.
SHANE: That’s right. Jocelyn is right. You’re going to have trouble making a lot of sales without testimonials, so you need to do whatever it takes to get those at the very beginning and then as soon as you have your first testimonials, put those into your sales page. All right, the fifth component of a great sales page is your offer it’s your pitch. It’s saying, “Hey, here’s my product and it costs this much.”
The offer section of your sales page needs to be very short, very quick. You’ve already given a lot of information out. You don’t want to bog down your customer at this point. You want to get them to that buy button and get that click as fast as possible, but you do want to quickly summarize the key benefits of your product.
You want to remind them why this solves their problem and you may want to call attention again to your testimonials in a way that shows you have a lot of them. If you have five or six testimonials, you want to say, “Look what it has done for all of these other people. One of the things my sales page says is, “Hundreds of coaches have used my products.” That’s just something I kind of remind them at the end that people are using this. It is out there, and it has solved people’s problems before.
You want to be very clear about listing your price. You want it to be very unambiguous about what the price is and how you are saving them money. You can say, “Was $297, now $197.” You want to present your price in a very clear way that shows not only are they getting a good price, a good value for your product, but that they are saving some kind of money by offering some kind of discount or something like that.
We’re not going to get into pricing too much during this part of the podcast because our show next week, the next podcast we’re going to do is all about pricing. We’re going to show you how to price your product, how to understand what to charge for it, how to present it in a way that’s going to create more sales, but just remember, in the offer section of your sales page that you want to be very clear what the pricing options are so when they click that button, they go straight to a page where they can actually pay you for your product.
JOCELYN: Okay, so let’s look back at what we’ve talked about so far are five components of a great sales page. The first one is a clear title. Number two includes a video. Number three was, share your benefits and solutions for your customers. Number four is awesome customer testimonials and number five is the offer presentation.
Once you get all of those things in place, the next question might be where do I put my sales page or where do I make it at? There are a lot of different ways to do this, of course. You can build them directly on your site but it is a little bit tricky to get everything formatted correctly, like if you want to put a picture in if you want the words to be in the middle, if you want some of them to be left justified or center justified…
SHANE: Or your prices side by side where people can compare them or something like that.
JOCELYN: …and like making a pricing matrix, you know those little table looking things that have check marks in them for different features and benefits of your product. All of those things are really beautiful and you can spend a lot of time creating them. It’s kind of the bad thing about it but there are tools that are designed exactly for this task and they have made our lives so much easier.
SHANE: We use LeadPages.net to create all of our sales pages. We were very skeptical about buying a service to create this page because we were kind of like, “We already have a website and we can build our own posts and pages, why would we need to go out and do that?” The problem is, a sales page looks, feels, and behaves extremely different from a normal blog post or a normal page.
You usually don’t have sidebars and you don’t have to have all the widget areas, and you’ve got to include things and format things in a certain way. It makes it really hard to just design a true sales page on your blog or website. When we got LeadPages, I think we got it in June or July this year, it was unbelievable. What was taking us 6-8 hours to do, all of a sudden it was taking us 30 minutes to an hour. There was no guessing in it anymore.
LeadPages gives you templates and you just basically fill in the blank and paint by numbers to create your sales page. It’s very easy. It has got tools where you can change colors on it, where you can go in, you can add a video just by cut and paste some code like from YouTube. You just get the link and you paste it into LeadPages, the video works. It’s the right format, it’s the right size. You don’t have to change anything. They have got lots of ways to show your prices right next to each other and you don’t have to go in and format any pictures. Everything is already laid out for you.
Another thing that we love that LeadPages does, LeadPages collects data over all the sales pages that are created on their platform. They can show you by industry exactly which layouts are converting the best at that time in real time for your products. When I go in, I click Sports. I can just click a button and it puts the top converting sales pages at the top and I can just pick that in, plug in my benefits, plug in my testimonials, plug in my price, and I’m ready to go.
Another great thing about LeadPages is you don’t just want to create one sales page. You’re going to have to create multiple sales pages at times to test different things like what headline works better or do these testimonials seem to close more sales than the other testimonials or should I put my testimonials maybe before my benefits? LeadPages lets you hit a single button to copy your lead page over and over.
You can just make a sales page, make 10 copies of it, and then you can test those in different places. Maybe you’re only sharing some on Twitter maybe you’re only sharing one on Facebook and then you switch them to see which convert better in which place. LeadPages makes it super easy to do that and it’s really cheap.
We used to kind of balk at the prices of some of the tools online, like if we had to pay $30 or $40 a month for something, we’re like, “Oh, we can’t do that. I don’t want to do that,” but we were spending 20 or 30 hours creating these sales pages and then all of a sudden we paid $40 and it’s taking us two hours to do it. It just saved us so much more time, so much effort, and so much frustration. It’s really a no-brainer. The cost is so worth what you pay for a tool like this that you really should look at LeadPages.net to create your sales pages. It’s going to save you a lot of time, it’s going to get you past the learning curve, and it’s going to really make online business a much more enjoyable experience for you.
JOCELYN: I love LeadPages because really, you don’t even need a website. You can host your LeadPages right there on their site and it’s a great way to test out and see if a product is going to be viable before you start building a website and doing all those different kind of things that you might need to do when you start your online business. We recommend that to our course participants, our Flip Your Life course, and a lot of them do it that way.
SHANE: If you want to check out more about LeadPages, all you have to do is go to FlippedLifestyle.com/LeadPages and it will take you to a page where you can learn all about what they offer and how awesome that tool really is for your online business.
JOCELYN: If you want to see a couple of examples of some pages that we have created using LeadPages, we will post those links to some of our best converting sales pages in our show notes for today’s show at FlippedLifestyle.com/podcast21. Before we close up this week’s show, we wanted to talk about our Can’t Miss Moment this week.
Each week, we share a moment that might not have been possible if we had not started our online businesses back in 2012. This week’s Can’t Miss Moment was actually the same for both for us. We were able to go to our son’s school a couple of days ago. It was like in the middle of the afternoon and they had a little Thanksgiving – what would you call it – I guess it was like a…
SHANE: Presentation.
JOCELYN: … yeah, like a program. They did a little dance and they sang a song. Some of the kids came up and read some things about Thanksgiving and the Native Americans and things of that nature. It was just really cool to be there. There were not a whole lot of moms and dads there.
We saw a lot of moms or dads and I just felt like we were just so blessed to be able to be there. We didn’t have to ask anybody for permission to be there. We could just take time out of our day to do that. Our son was so excited. He was waving at us from across the gym. It was just a good day. We were just so happy to be there and the whole time I was sitting there, I was just thinking, “This is just great.”
SHANE: I was sitting there talking to a friend of mine. He was like, “Oh, I have to get out of here. I’ve got to get back to work.” I was like, “Oh we don’t and so we went and grabbed Isaac and just checked him out of school and took him with us. We kind of ran around the rest of the afternoon. That was just an awesome thing to be able to do.
Alright, guys, that’s all we’ve got for this week. I hope that helps take some of the stress off of your sales page creation. There is a lot of misinformation out there where people are overcomplicating the sales page process. The biggest thing is, just tell people that you’ve got a solution to their problem, make sure they see that it has worked for other people, and then offer them a fair price for what you think its worth and you are going to make some sales on your digital product.
Tune in next week. We’re going to have a show entirely based on pricing. This is one of the biggest questions we get, “How much is my product worth? How much should I charge for my product? How can I have different levels and offer different pricing strategies?” So we are actually going to spend the entire episode next week on pricing your product. Until then, as always, we will catch you all on the flipside. See you later, bye.
JOCELYN: Bye.
Josh Perks says
Enjoying the “article” Im reading through it at the moment.
I have a question for Jocelyn, when you had no sales page for your lesson plans, a situation I find my self in, how were you getting sales? How did you get visitors to your buy buttons at that presumably very early stage?
Jocelyn Sams says
I basically just had a shopping cart plugin. No sales page, no sales copy. People just happened upon my blog posts (which had links to the product) and they bought or they didn’t. 🙂
Louie Stephens says
Do you create a separate list (in your email marketing platform like MailChimp), something like “free two week calendar to gauge interest” when first starting out by creating a lead page for your first product giveaway that is used to see if you can actually sell your product?
Shane Sams says
Yes, you can definitely do it that way when starting out.